TCL announces new slogan and 144Hz Mini LED TVs at CES 2022

A day before CES 2022 opens, consumer electronics brand, TCL has held a virtual press event today, revealing a new brand slogan as well as new products, including a preview of 2022 TCL Mini LED TVs.

According to Ms. Juan Du, chairperson of TCL Electronics, the latest brand slogan, “‘Inspire Greatness’ reflects TCL’s confidence and ambition to provide consumers around the world with value that inspires and empowers people to pursue greatness in their lives.”

As well as the new slogan, TCL has also announced it is applying 144Hz refresh rate to its 2022 premium Mini LED TV models, providing faster responsiveness, sharper imagery, and smoother gameplay. This upgrade will benefit both competitive gamers who want to experience demanding high FPS games as well as casual gamers who want to experience extra responsiveness in gameplay at high frames per second (FPS).

TCL’s 144Hz Mini LED displays will benefit from faster reaction times and fluidity, giving gamers an edge, especially in multiplayer games.

As well as being powered by TCL’s Mini LED technology, this new generation of TVs will elevate the enjoyment of the visuals in games and other high-action content.

Featuring over 1,000 local dimming zones, the displays offer high performing brightness with high contrast, revealing more detail for an immersive viewing experience.

CES will also see the company introduce the next generation of its wearable display glasses, the TCL NXTWEAR AIR. Portable, light, and slim, they have an emphasis on comfort and style, with interchangeable front lens and a much lighter body weight.