Samsung launches host of new innovations at Life Unstoppable 2021

This year’s Life Unstoppable from Samsung took viewers on a virtual experience tour through the ‘house of surprises’ to reveal Samsung’s 2021 product line-up with the theme of inspiring joy around the home.

The second edition of Life Unstoppable creates a storyline for viewers to follow through an interactive experience, which blends a range of Hollywood and digital techniques to place attendees in the heart of the narrative. Added interactive layers enabled guests to engage with the movie in real time, creating a unique experience underpinned with the creative use of technology.

“At Samsung, we develop innovations that go beyond what people expect,” said Benjamin Braun, Samsung Europe’s chief marketing officer. “From folding phones to TVs that show art when switched off and washing machines that clean your clothes faster by only using the amount of time, detergent and water actually needed. With the Samsung ‘house of surprises’ we are showing how our connected products bring innovations that help customers to live a Life Unstoppable.”

The event took viewers through an interactive virtual experience where they could choose which scenes they were most interested in to find out more about each product in the line-up.

The Premiere, Samsung’s lifestyle projector, was showcased during the event, along with the Q800A Q-Series Soundbar, demonstrating truly immersive entertainment to evoke emotions from the viewers.

The Samsung Odyssey Neo G9 Gaming Monitor was also on show, with the character in the event leading his team to victory with a dynamic curved screen that enables him to fully execute his battle plans.

The Neo QLED TV and Q950A Q-Series Soundbar have joined Samsung’s other immersive QLED TVs, including The Frame with unique personalised bezels, and The Serif.


Google Duo can be used on the new Samsung Galaxy Z Flip3 to dial in other people to join the party.

The non-interactive video is available now to show Samsung’s latest ecosystem of products in the Life Unstoppable ‘house of surprises’.