Sony kicks off virtual behind the scenes experience for customers

Today, Sony has launched a new immersive event that will allow customers to virtually experience Sony’s Pro AV and IT products and solutions for residential as well as business and higher education.

Spark 2021 is live from today until 7 May and utilises 3D virtual technology to allow customers to step into a virtual entrance hall where they can find key products, pick up brochures, watch product videos, as well as seeing some of the products in action in a virtual classroom and home cinema rooms.

Running until 21 April, live seminars will be held from the Sony team discussing the latest technology innovations which are transforming the home, workplaces, educational institutions, and cultural entertainment settings.

Visitors can also schedule one-to-one meetings with product specialists, as well as having the option for live chats or video calls.

For fun, Sony has also organised a treasure hunt with a free prize draw where participants could win a 55” BRAVIA A8 TV or a set of Sony’s Wireless Noise Cancelling Headphones.

“It is a really exciting new step for us to be able to offer this kind of truly immersive virtual event experience to our customers,” said Damien Weissenburger, head of Sony Professional Displays & Solutions. “With the pandemic shifting everything we once knew and understood about how these types of events work, it’s with great pleasure that we can open our virtual doors, allowing us to be even more inclusive and flexible.

“The future of Sony’s virtual events is bright, and Spark 2021 is evidence of this, promising to excite with exclusive information and updates on our latest product offerings, as well as providing the opportunity to interact with our experts, no matter where they are in the world.”

The event is now open and you can attend here