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Frost & Sullivan Finds Rapid Pace of Technological Development Boosts Prospects of Home Automation Solutions in the Asia-Pacific Region (8/10/2013)
The rising popularity of tablets and smartphones to alter market dynamics; mass market to rise to prominence
Advances in technology have given a boost to the home automation market in Asia-Pacific in more ways than one. While sophisticated technologies improve the solutions’ ease of use and increase consumer awareness, it also lowers its costs by facilitating installation and integration.
New analysis from Frost & Sullivan, Home Automation Markets in Asia-Pacific, finds that the market earned revenues of US$181.3 million in 2012 and estimates this to reach US$361.1 million in 2018. The study covers applications in entertainment, lighting, security and HVAC controls in the luxury and mass end-user segments.
The introduction of smartphones and tablets has had far-ranging ramifications for the home automation market. Not only have the mobile devices lowered the prices of the solutions, but have also improved the user interface.
While luxury segment remains the main revenue generator, the ubiquity of tablet computers and smartphones will radically change the market landscape. The price reductions and simple user interface are expected to gradually tilt the market’s balance in favor of the mass market.
"The integration of tablet computers and smartphones with home automation solutions are likely to appeal to the mass segment," said Frost & Sullivan Energy & Environmental Research Analyst Janice Wung. "Additionally, the current purchasing forces in the market are more technically savvy and willing to embrace new technologies. Hence, a higher number of end users are likely to install home automation systems."
However, even though the prices of the home automation system have fallen, the costs of installation and programming (approximately 40 percent of the total price) remains prohibitive. Additionally, the mass market in developing countries often considers home automation a lifestyle product and thereby, non-essential.
Market participants expect the mindset to change in due course as home buyers become younger. This new generation of home owners is better educated and technically savvy, and will give due consideration to home automation installations.
The rising energy prices will also add thrust to the demand for home automation, as it creates a need for higher energy efficiency among home owners. Apart from the environmental benefits, home automation is finding increasing favor with real-estate developers that wish to add value to their properties.
"With greater demand from end users for improved lifestyle, property developers have begun to tie home automation installation into their packages," noted Wung. "The offer of more properties with home automation also serves as an industry marketing campaign to educate and raise awareness among end users about home automation systems."
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