News

MidwichHome Announces Distribution of AMX Control Products in the UK (6/2/2013)

Control experts target additional opportunities in the CI sector

MidwichHome has announced UK distribution of AMX, market-leading developer of control products. MidwichHome’s custom install sales teams will be supported by True Colours Distribution, a division of Midwich Group specialising in technical AV solutions for complex AV installations.

A world leader in the manufacture of control systems for audiovisual equipment, AMX is now able to deliver its products through key Midwich sales divisions, including MidwichHome – which will benefit installers in the custom install sector. Specifiers who depend on Midwich for the latest and highest quality products will discover even greater flexibility while being able to offer their clients unbeatable choice. 

“AMX is renowned for producing innovative and reliable control systems, so we’re naturally excited and proud to be able to offer AMX products to our customers, with support from True Colours,” comments Lee Hooker, sales manager at MidwichHome. “As installations become ever more complex, we need to provide control solutions that are simple to operate, yet capable of handling extremely difficult tasks. AMX products achieve this and more.”

“We are delighted to be partnering with Midwich Home and True Colours to capitalise on what we believe are significant opportunities within the custom install sector.”  Explains AMX Sales Director, Jonathan Mangnall. “This is a strategic partnership; enabling True Colours and other Midwich divisions to strengthen their product offering, whilst giving AMX an important route to very specific markets.  Since our products complement their portfolio very well, we expect this distribution model to be a highly effective and mutually beneficial one.”

Over the coming months True Colours expects massive interest in AMX products, and is looking to recruit an AMX product specialist. The new employee will be a valuable addition to the True Colours team of specialists, each dedicated to a particular manufacturer. Full details of the post can be found on the True Colours website, but interested parties can get in touch now via email to iain@true-colours.net or visit www.true-colours.net.

www.midwichhome.com