News

AWE Launches Kotekuh Consumer Magazine as New Dealer Marketing Initiative (14/1/2013)

AWE has launched Kotekuh (pronounced; ko-tek-ooh), a brand new marketing initiative that features a digital consumer magazine that focuses on home and lifestyle technology. Designed to generate new leads for installers, Kotekuh will communicate what can be achieved by integrating technology into their property.

“Homeowners are now more design and technology conscious than ever before,” says Stuart Tickle, Managing Director of AWE. “For this reason, we wanted to come up with a fresh way of generating new leads for our dealers whilst also providing them with suitable content that they can present to their customers to help when selling in technology ideas. It is important for homeowners to see what can be achieved and to understand that it won’t obscure the design of the property. We will provide this by featuring in-depth case studies with great photography.”

Kotekuh, which is Japanese for New Technology, includes a quarterly digital magazine that features the latest home technology news, and illustrates how products can integrate seamlessly into a property.

Readers will be taken inside some of the hottest homes on the market and will be able to find out project details from the people responsible for the amazing installations. The magazine will also feature complimentary products that can be used every day, be it at home, at work or on the move. All of this information will highlight how technology can enhance your lifestyle.

Alongside the magazine, AWE has established the Kotekuh Concierge, a service that provides readers with more information on feature products and installations. The reader can call or email the concierge who will record the enquiry and then pass it onto appropriate AWE approved “Kotekuh dealer”.

“We believe that the concierge service provides an added benefit to our dealers as it will allow us to direct qualified potential business their way” continues Stuart. “As well as using our CI dealer database, we’re in the process of appointing a select number of Kotekuh dealers who are trained and support a wide range of products we supply. These most committed dealers will be the ideal partners to take on the most advanced installations and we look forward to discussing this exciting opportunity further with our dealers.”

The first issue of Kotekuh magazine was released at the beginning of January 2013 with an introduction to home automation, smart TV’s and lighting control. The magazine concludes with a look to what the industry expects to see in 2013.

For more information about Kotekuh and to download your free copy, visit

www.kotekuh.com