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AMX Celebrates 30 Years of Innovation (10/10/2012)
AMX was in a celebratory mood on Thursday 4th October when the leading control and automation solutions provider marked 30 years in the business with a party at The Zetter Hotel in London for the customers, partners and friends who have played a part in its success.
It’s been a remarkable journey for AMX which has grown from being, quite literally, a garage company, to a global leader in technology integration and automation. In 1982 the very first AMX product, the MX20, was born out of founder Scott Miller’s garage when he created a way of controlling a slide projector with a wireless garage door opener. This simple innovation launched not only a new business but an entire industry.
“I know I speak for everyone at AMX when I say how grateful we are of our 30 year legacy. Things have certainly changed a lot from those early days but AMX’s commitment to innovation remains the same.” said Kevin Morrison, Managing Director and VP, AMX Europe. “2012 has given us a lot to celebrate. Not only is it our anniversary year, but it has also been a record-breaking one for AMX Europe. This event has given us a great opportunity to thank our customers, partners and friends for their support and their contribution to our continued success.”
As well as enjoying some legendary AMX hospitality, the invited guests were able to reflect on this legacy with a display of some of AMX’s landmark products. Products on show included:
MX20T (1983) – The First Wireless Remote Controller
AMX’s very first wireless remote control, the MX20, was put together from the parts of a garage door opener. Prior to the introduction of the wireless remote control, presenters had to sit next to the projector to advance their slides or use a wired remote that was tethered to the projector. Following the successful launch of this single button remote control device, the MX20T was ground-breaking in its advances, having not one but TWO buttons, a forward AND a reverse! At the same time, Apple introduced the Apple Lisa, Cabbage Patch Kids were the craze and the final episode of M*A*S*H aired to a record 125 million people.
AXP-EL (1988) - The First Touch Panel
While it looks awfully big, chunky and ‘organic’ now, this was the very first time anyone could push buttons on a display with a touch overlay that controlled other devices. The electroluminescent display was monochromatic and the industry reaction was nothing short of earth shattering. Elsewhere, the first digital mobile phone was invented.
TX-MLCD (1990) – The First Mini LCD Handheld Remote Controller
In 1990 AMX introduced the first LCD display on a wireless remote control. Now you could use a remote control device with custom screen messages to confirm every request. Plus, this new ‘C’ series was more compact, contributing to the products rave reviews. At the same time, Tim Berners-Lee created the World Wide Web, Internet protocol (HTTP), and the WWW language (HTML).
TXC32 & TXC4 (1992) – The First Wireless Remote Controllers
Hot on the heels of the MLCD, these wireless remotes would boast another first, being the first remote series to include both infrared and RF communication. The days of asking someone to get out of your line of vision were gone. At the same time, the space shuttle Endeavour completed its maiden voyage and AT&T launches the video-telephone.
AXT-CA10 (1997) – The First Line of TiltScreenTM Touch Panels
This product line was introduced in 1993 and quickly become the iconic representation for all touch panels to follow. The slim line design and patented TiltScreen technology were the aesthetic elements of the design that caught the attention of many. But the paramount feature that would lock it in as an industry first was the ability to custom design the user interface to control whatever you wanted, however you wanted, to your exact specifications including the size, shape, colour and action programmed of every button. At the same time, the gas-powered fuel cell was invented and Microsoft became the world’s most valuable company valued at $261 billion.
VPT-CP ViewPoint (1998) – The First Wireless Touch Panel
You can’t look at the infamous ViewPoint with anything other than astonishment. While some argued it catapulted touch panel design way ahead, others suggested the polar opposite. Whether you liked it or hated it, it was certainly a game-changer. At the same time, Apple unveiled the iMac and Google was founded.
NXT-1200V 12” Modero Touch Panel (2002) – The First Generation of Modero Touch Panels The launch of the Modero touch panel line marked the beginning of two very important firsts; touch panels became an elegant addition to a room instead of being a necessary device, and the Modero line would also be the first to include Ethernet communications, thus opening the door to many technologies to come. At the same time, the Mars Odyssey found signs of water on Mars, and Queen Elizabeth II celebrated her Golden Jubilee.
MXT-1000 Modero X Series (2011)
Most recently, AMX has introduced yet another set of firsts. The Modero X Series family of frameless, panoramic and widescreen touchpanels offers an intuitive user experience and a truly ergonomic design. The Modero X Series redefines touchpanel technology by giving users a new 'control surface' on which to perform multiple activities, all at the same time. X Series also includes NFC functionality to the touch panel eliminating the need to even push a button when you approached it. You could say it’s the first touchless touch panel! Elsewhere, Apple announced the iPhone 4S with their implementation of the intelligent personal assistant, Siri.
MXT-700 Modero X Series (2011)
This new generation of touch panels is built for usability, offering edge-to-edge capacitive touch glass with multi-touch capabilities. It features advanced technology, empowering users to operate AV equipment seamlessly while providing the ultimate in audio and video quality. With a lightning fast processor, brilliant graphics and enhanced capabilities, the Modero X Series is the control surface that simply delivers more. In the same year, the Space Shuttle Atlantis lands successfully at Kennedy Space Center, concluding NASA's space shuttle program and an estimated two billion people watch the wedding of Prince William, Duke of Cambridge and Catherine Middleton at Westminster Abbey in London.
DGX Input and Output Boards (2012)
The Enova DGX is the industry’s first modular digital media switcher with a built-in central controller. This award-winning product manages and distributes analogue plus digital audio and video including HDMI with HDCP (HDMI/HDCP), control and Ethernet without any of the typical problems associated with HDCP authenticated content distribution and switching. AMX announced the release of the Enova DGX Input and Output boards in 2012, allowing the unit’s input and output size to be increased by increments of four. Meanwhile, London hosted the 2012 Olympics and Queen Elizabeth II celebrated her Diamond Jubilee.
Today, as the AV industry moves towards an IP-centric model, AMX continues to lead the way with solutions that simplify networked installations and provide the ideal backbone for connected businesses and homes, highlighted by the Enova® DVX and Enova DGX switching families.
“This anniversary is especially exciting to all of us as we embark on a new journey with the introduction of the Enova family of products, setting a new standard for performance, affordability and ease of use,” said Morrison. “As is suggested in the name, Enova is the definition of innovation. Early response from customers has exceeded our expectations and I see this being the flagship line that will catapult us into the next 30 years.”
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