News

SpeakerCraft Announces New Profile Loudspeakers (6/9/2012)

SpeakerCraft today announced the most significant expansion of its best-selling Profile speaker line since their launch at CEDIA 2010. Profile is a series of SpeakerCraft’s most recognized loudspeakers for both in-ceiling and in-wall applications with a very important difference. Specifically, each Profile speaker starts out as an exact technical clone of one of SpeakerCraft’s AIM, CRS or AIM LCR speakers. The company then adds a strong touch of contemporary design in the form of a smart and invisible mounting flange that gives each Profile speaker a more ‘customized’ appearance.

“Today, computers, televisions, telephones and other technology-driven products are as much of a fashion statement as they are piece of serious technology”, said Keith Marshall. “SpeakerCraft was an early pioneer in blending contemporary design with the best sound possible and Profile continues to represent a significant opportunity for us to expand our market share in this growing segment.”

This last point is now more apparent than ever. In fact, what began as a group of eight Profile models in 2010 has grown to 25 Profile speakers shipping as of CEDIA 2012. It’s a fact that represents SpeakerCraft’s commitment to the Profile line based on its continuing receptivity from the marketplace.

“Our blend of the latest form factor and materials with that signature SpeakerCraft sound performance defines the Profile fingerprint. This combination really represents the SpeakerCraft brand philosophy and why Profile represents such a strong value proposition for our installing dealers and their customers,” added Marshall.

The newest Profile models, each of which is available and shipping now, include:

Profile AIM Cinema Five – MSRP $999 / each
Profile AIM Cinema Three – MSRP $849 / each
Profile AIM Cinema One – MSRP $549 / each
Profile AIM7 MT Three – MSRP $599 / pair

Each can be seen on display at the CEDIA Show.

www.speakercraft.com