News

KEF Appoints AWE Europe as Exclusive UK Supplier to the Residential Custom Install Sector (20/8/2012)

KEF has announced a new landmark agreement with leading distributor, AWE to mark its 50th anniversary year. The company has appointed AWE as its exclusive UK partner, supplying its latest innovative Ci range of in-wall, in-ceiling speakers and active sub-woofers through to KEF’s award-winning loudspeaker portfolio into the residential custom installation channel.

“Over the past five years, we have worked closely with KEF to develop their business within the CI sector,” says Stuart Tickle, Managing Director of AWE. “This agreement takes that partnership to another level. KEF is renowned for combining advanced audio technologies, brilliantly innovative engineering and superlative design. We are delighted to offer CI dealers exclusive access to this great range and look forward to building more business for the KEF brand in the next five years and beyond.”

“AWE is doing a terrific job for KEF in the CI sector,” adds Nick Bryant, UK Sales Manager.“ They understand CI dealers and their specialist requirements, inside and out, which makes them our natural partners for this sector. The high level of training, advice and technical support they offer the KEF brand is also invaluable. We have several exciting product launches planned over the next few months alongside the development business initiatives, such as our KEF Certified Professional programme to help support the market.”

The KEF Ci Series, available through AWE, is backed by the company’s 50 years’ experience and pioneering ‘firsts’, such as the use of advanced materials, computer analysis for design and testing and KEF’s Uni-Q ‘point source’ driver array. This technology leadership is what sets KEF installed systems apart. With the Ci Series, you get impeccable sound quality and design integrity of KEF stand alone systems with the benefit of discreet installation.

Complementing KEF’s existing Ci models is the recently launched, Ci Series 5.25”, 6.5” and 8” circle, square and rectangle models incorporate ultra-thin bezels for a smart clean finish, magnetic grilles, new wider mounting leg fixings, protective PCB covers and moisture-resistant fixings and grilles. Rough-in frames and rear enclosures are available as optional features. This gives total freedom of positioning, inside or out, large or small, motorised or static, there’s a KEF Ci System that perfectly suits any application.

Introduced at the start of 2012, the KEF Certified Professional programme rewards the very best installers in the industry with key benefits. The programme is supported by a charter for installation, which details the specific criteria that must be met by the installer, KEF and AWE. The two companies encourage installers to meet these criteria by ensuring that they comply with various standards. Membership to the group ensures dedicated KEF and AWE support, exclusive access to selected KEF products, and additional discounts, marketing and training.

www.awe-europe.com