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Power Ethernet Gives AV Installers a Route to YouView Installs with its Evaluation Pack (30/7/2012)
Power Ethernet is helping AV installers to offer simple and low-cost installation services for the new connected TV service YouView. Internet connectivity is required for YouView’s catch-up TV services and, with only a wired broadband connection on the set-top box, Power Ethernet is already seeing increased enquiries from both trade and consumers for its integrated powerline electrical sockets despite the product only hitting shelves today. In response Power Ethernet is offering AV and home automation installers an evaluation pack* of 2 Power Ethernet Sockets for only £99 +VAT, against a retail price of £111 per socket, so they can test the product and demonstrate to customers.
In shops now, the YouView set-top box offers consumers a combination of over 70 digital TV channels and catch-up TV services from the BBC, ITV, Channel 4 and Channel 5. Its subscription-free service is expected to rapidly drive the adoption of connected TV services by UK households and hence demand for home network installations. Power Ethernet sockets are the first product to integrate powerline communications (PLC) directly into electrical sockets, offering installers an elegant and professional alternative to powerline adaptors or CAT 5 cabling. PE Sockets enable AV installers to effortlessly build a rock-solid network, capable of coping with the demands of Connected TV services, online gaming and audio and video streaming from a media centre PC or network attach storage, using existing electrical wiring.
Power Ethernet marketing director, James Gardiner said: “As a mass-market connected TV service, YouView presents AV installers with a huge opportunity to win new business and expand their customer base. Many buyers will need a home network if they’re going to access catch-up TV services but won’t want the cost and disruption of installing a CAT 5 network. Power Ethernet sockets give installers a more professional and higher specification alternative to powerline adaptors.”
Based on the HomePlug AV standard for Powerline networking, the PE Socket provides 4 Ethernet network ports connected to a managed switch and a filtered power socket in a device that replaces a standard double power socket in a wall and uses electrical cabling for data networking. Installing two or more PE Sockets creates a discrete yet highly capable network, connecting any of the PE Sockets to a broadband service enables the sharing of Internet connectivity and digital content among all the devices plugged into them.
The sockets offer a number of benefits over WiFi and traditional Powerline plug-in adaptors:
1) Simple, professional, permanent
2) More robust and reliable than WiFi
3) Multiple sockets, multiple uses
4) Advanced filtering
* The Power Ethernet evaluation pack is being offered on a not-for-resale basis and the offer is restricted to one per company.
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