News

Sharp unveils LE600 and LE700 LED Backlit LCD TVs (16/7/2009)

Sharp Electronics today unveils its first series of Full Screen white LED backlight TVs to hit the UK – the LE600 and LE700. All models combine Sharp's award-winning AQUOS LCD technology with a Full-Screen LED backlight system to deliver unprecedented image quality and energy-efficient, eco-friendly performance. The LE600 is available in 32”, 40” and 46” models with the LE700 spanning the same range with the addition of a 52” model.

“Sharp has a heritage in pioneering TV technology. We were the first to demonstrate the unlimited possibilities of LCD technology and we have now gone one step further with the introduction of the new AQUOS Full Screen LED series. We are bringing people innovative TVs that are capable of producing amazing pictures without compromising on our environmental ethos,” said Paul Molyneux, Managing Director, Sharp Electronics UK.

Amazing Picture Quality

Both of the new AQUOS LED models incorporate Sharp's Full Screen LED backlight technology that illuminates the TV to extremely high brightness through hundreds of LEDs positioned directly behind the entire screen. The ultra brilliant LEDs design includes a unique “double-dome” light amplifier lens and multi-fluorescents, enabling high brightness and colour purity. Furthermore to maximize the LED performance Sharp has developed the AQUOS Colour Engine, a new colour management system that has been developed exclusively to accentuate rich colour tones.

These series also incorporate Sharp's next-generation Full HD 1080p X-Gen LCD panel which will be forged at the World’s first 10th Generation LCD plant. This is designed with an innovative pixel structure which drastically improves its transmissive rate allowing more light to pass resulting in brighter images. The combination of cutting edge panel and white LED technology delivers Mega contrast improving the perception of depth and clarity in every image.

Topping-off this premium series, the LE700 series utilises 100Hz technology and a rapid pixel response time of 4ms, providing the ultimate medium for high-definition viewing, ensuring viewers never miss a detail. The series also has an impressive 176-degree viewing angle, enabling the colour reproduction to appear bright and vivid from virtually anywhere in a room.

High-fidelity sound

The picture quality of the series is ably supported by an equally impressive sound system that ensures dialogue, music and special effects are replicated with accuracy. With Dolby Digital Plus Surround Sound and two 10 Watt speakers, both the LE600 and LE700 offer a sound that is as clear as the on screen image. Automatic volume control and clear-voice technology are also included to adjust the sound level on loud sections of film or television programmes and automatically differentiate between music and films.

Eco-Efficient Design

In addition to a first-class picture, the AQUOS LED series were designed to bring overall value to the consumer, with several eco-friendly improvements enabled by LED technology. The UltraBrilliant, full screen LED backlight enables precise light output with higher luminance per watt so less overall power is needed – only 0.01W when in stand-by mode1. The TV is also equipped with a system designed to lower power consumption during use by adjusting the screen brightness based on the level of brightness in the room. In fact, this series offers 40% less power consumption than traditional LCD backlight technology. These TV series also use eco-friendly components and are mercury free with both the LE600 and LE700 being awarded the EU eco-label commendation.

Advanced Connectivity

These HD ready 1080p models boast an array of connection options, including four HDMI2 (v1.3 with Deep Colour) and a component video input, all of which are 1080p compatible, accepting signals from Blu-ray Disc™ players and advanced gaming devices. Additionally, Sharp's AQUOS LINK3 feature allows users to seamlessly control Sharp compatible, HDMI-connected products using the TVremote control. The series also includes a USB photo/music player for the convenience of high-resolution digital photo viewing and MP3 music enjoyment on the TV.

Pricing and availability

The LE600 and LE700 will be available from all major UK outlets in July 2009 with prices starting at £750.

www.sharp.co.uk