News

Panasonic Launches 85" High Luminance Display (4/7/2009)

Breakthrough Plasma to target the digital display market

Panasonic Corporation announced today its 85-inch plasma display as part of its new 12 series range which incorporates NeoPDP technology for high-image quality in full HD. The company will release it globally through commercial routes in autumn this year.

The new plasma display features a screen size equivalent to four 42-inch panels and despite this size the NeoPDP technology offers twice the brightness efficiency of previous models with less power consumption and without compromising on image quality.

Enrique Robledo, Panasonic’s Plasma Marketing Manager said: “With the launch of the 85” Plasma, Panasonic will continue leading in the large format display market. Together with the new developments in plasma technology we are fully supporting the requirements for screen sizes over 42”. With increased demand for larger displays, especially across events and rental, retail and leisure spaces, we are seeing growing opportunities within fashion, casino and cinema industries. We have the widest range of displays for signage applications proving our commitment to plasma technology and to working with specialist partners providing a complete display solution.”

NeoPDP also offers the world’s highest (*1) moving image resolution of 1,080 lines (*2) and a contrast ratio of 40,000:1. The high end specifications allow highly realistic and powerful high-quality video on a slim-line display that has been reduced to a thickness of only 99 mm. The weight of each unit has been reduced to less than 130kg (70% weight reduction compared to the current 103” model) making the product extremely flexible for transport and installation.

“This innovative display is an extremely strategic product for us, by closing the size gap between our 65" and 103" plasmas, we are able to cement our position as market leader for large format displays, “ said Robledo. “Based on discussions with key partners, the 85” should be able to obtain revenue double that of our current 65” model in its introduction period. It strongly supports the industry for digital OOH with the size of the display matching that of a traditional 6 sheet poster which consumers are used to.”

The increased brightness provided by NeoPDP ensures the display draws attention from passers by and the faithful colour reproduction will be welcomed by those who are frustrated with displays not reproducing their expensive digital content how it was intended.

Panasonic have ensured the display is not just a new size, but a complete solution supported by all the accessories which the rest of the range is famous for. Interactive touch panel, lifting and transportation systems and all the interchangeable input boards offering a flexible product package.

“Increased functionality and technical improvements through NeoPDP makes the new 12 series perfect for out of home signage. The Plasma has a number of practical advantages over other digital display formats, such as lower power consumption rates, greater reliability as well as much longer life-time; currently more than four times longer than other display technologies, said Matteo Riva, Display Application Manager explains.”It offers more vibrant colour, higher contrast and deeper blacks. The higher response rates eliminate movement blur, for example, on signage tickers and scroll bars you get on newsfeeds and information channels.”

The new plasmas are equipped with LAN terminals that support “LAN control”, which allows the display to be remotely controlled. In addition Panasonic offers unique function slots into which up to three interchangeable terminal boards(*3) can be inserted offering a high degree of expandability and covering a wide variety of commercial customer needs, from interactive public display to video-conferencing.

The 85" display will be unveiled today at the Infocomm show in Orlando and is scheduled to hit the European market later this year.

Notes
*1: As of June 17, 2009. Based on an investigation by Panasonic.
*2: Moving image resolution is a measure of the display detail that can be differentiated with the human eye expressed quantitatively. (Obtained with the Advanced PDP Development Centre (APDC) measurement method.)
*3: Terminal boards other than those supplied as standard (different depending on the area) are optional.
*4: At the Orange County Convention Centre from June 17 to 19, 2009.
*5: Contrast in dark conditions that can be expressed simultaneously on one screen
*6: Ratio of the white luminance to the black luminance on the entire screen
*7: The unified standards to operate and manage data projectors

www.panasonic.net/proplasma