News

Midwich launches new Hi-Technology division (14/4/2008)

3D solutions - event and hire projectors - interactive solutions - touch screens - multi-environment displays and more...

Leading specialist AV distributor Midwich has launched a new business division devoted to the sale of high-tech audiovisual solutions. Christened 'Hi-Technology', this new division is home to a variety of new and exciting products, including exclusive 3D displays, 46-inch to 103-inch specialist displays, weatherproof, interactive, touchscreen and hybrid display solutions, digital signage, digital video globes and high specification projectors.

Hi-Technology has been established to help resellers capitalise on the latest product innovations and market opportunities. The range of new, specialist and high-spec technologies available from Midwich is vast and growing all the time. Hi-Technology is the latest in a series of initiatives the distributor has introduced this year to help its customers retain higher margins from AV products and increase their profitability. Midwich advocates a specialist channel approach and is delighted to offer such a diverse and lucrative portfolio of specialist AV solutions. Darren Lewitt, divisional director at Midwich, said: "At Midwich, we take pride in bringing new opportunities to market first. This new division is simply the progressive result of being a specialist 'market-making' distributor. The team is already up and running and working with our reseller partners and their clients, and they have already landed some high profile projects. I think everyone gets satisfaction from selling solutions such as 103-inch plasma, 3D displays or LED displays. There are some very exciting products out there at the moment and even more coming through. Midwich is committed to bringing them to the market first."

The new Hi-Technology team has 45 years' combined experience in the industry and can help resellers to realise opportunities in growing markets such as leisure, custom installation and education. The Hi-Technology team will be working closely with vendors and can arrange specialist dealer days to provide face-to face support. If resellers need a specialist to handhold their customer, they can be safe in the knowledge that Midwich is a trade-only distributor.

www.hi-technology.co.uk