News

SpeakerCraft Expands AIM Series with NEAT Offering (8/4/2008)

Flangeless speakers offer another aesthetic option

SpeakerCraft, America's original manufacturer of in-wall speakers is using their new NEAT (No Edge Audio Technology) to increase the options for its award winning AIM series.

"AIM has been such a landmark technology for us," remarked Dave Donald, SpeakerCraft's V.P. of Marketing, "All of the NEAT ceiling models will be identical to their standard AIM counterparts with regards to drivers and crossover networks. They will also feature Aim's patented pivoting woofer system. The only differences will be the appearance and the mounting system."

In creating a flush mounted speaker with no external flange, the challenge was to provide a mounting system that was easy and efficient. "The physical appearance of the speaker is irrelevant if installing it requires an excess amount of time and effort.," says Jeff Francisco, SpeakerCraft's V.P. of Product Development. "Dealers want to be in and out as quickly as

possible. Although mounting a NEAT speaker is more involved than mounting a speaker with a flange, it is certainly faster and easier than any other flangeless speaker available today."

Designers and architects are always looking for electronic components that are more discreet and have less visual impact on the living space. The NEAT series addresses this desire and does so at price points that make them accessible to anyone who is considering a custom installed home theater or multi-room audio/video system.

There are six ceiling models in the NEAT series, three with 7-inch woofers and three with 8-inch woofers, all comparable to the standard AIM7 Two, Three and Five as well as the AIM8 One, Three and Five respectively. MSRP on the series ranges from $299 each to $899 each MSRP.

SpeakerCraft, established in 1976, devoted itself for more than a decade to the design and development of architectural loudspeakers and became known as the prime OEM for many well-known, in-wall speaker brands in the field. In marketing its own brand, now one of the widest lines of architectural speakers and electronics in the industry, SpeakerCraft brings with it years of experience and a dedication to dealer satisfaction.

www.speakercraft.com