News

LG Electronics and YouGov: TVs turn men on to interior design (1/4/2008)

- Six out of ten Brits feel that TV design is important in the home; two thirds of those say that the TV is an integral part of their interior design decisions

- Londoners are more aesthetically astute when making TV buying decisions than people in other regions of the UK

- Men are now twice as likely as women to choose a particular TV style because of the effect it has on their interior design

It may have once been just a goggle box in the corner of the room but now six out of ten Brits are getting serious about their TV design. With two thirds of those asked saying it is key to the 'flow within their homes' - it has now become a focal point to be admired.

New online research by LG Electronics*, coinciding with the launch of its recent designer TV range, reveals that of adults who feel the design of a TV is important in their home; men are now twice as likely as women to choose a particular TV style due to the effect it has on their interior design. Traditionally, it was women that led the decision-making process when it came to home furnishings. The study shows that men are now taking a more prominent role in defining the look and feel of their living space which is centred around the TV.

Other findings in the LG Electronics research include:

- 59 per cent of Brits feel the design of a TV is 'important'

- 55 per cent of Londoners are most likely to put 'aesthetic design' on their requirements list when buying a new TV

- Size is more important to men, with 78 per cent of males putting screen size as a defining factor when buying a flat-panel TV, compared to 71 per cent of women

- 78 per cent of 18 - 24 year olds feel that screen size matters

Anthony Yang, general product manager for LG Electronics says, "The Television was always historically stuck in the corner of the living room, with little or no thought as to how it fitted in with its surroundings. As long as its content was watchable it fulfilled its purpose. As interior design becomes increasingly integral to our homes we are also seeing the more prominent role TV design is playing. Design is now critical to consumers when making a purchasing decision - our research shows this and we see it every day on the shop floor."

The increasing amount of interior design programmes such as 60 Minute Makeover and Changing Rooms shows just how high on the agenda home aesthetics has become. With buying habits changing, consumers are seeing the purchase of a good looking TV set in the same vein as that of an expensive piece of art for the home, rather than simply just a functional item.

Notes
Sample: 2,019 people surveyed online at the end of 2007
*Research conducted by LG Electronics and research agency, YouGov and is representative of all GB adults (aged 18+)

www.lge.com