News

Monster Appoints New European Business Senior Director (12/3/2008)

Jean-Michel Donner Puts Emphasis on Developing and Strengthening the Monster Business and Presence in EMEA and Emerging Indian and African Markets

Monster, the leading manufacturer in consumer electronics accessories and more, is pleased to announce the appointment of Jean-Michel Donner as Business Senior Director for Monster Europe.

After gaining a Diploma in Economic Science and achieving international academic degrees at France‚s l‚Institut Supérieur de Gestion, Jean-Michel entered the consumer electronics industry with the Thomson Group. He went on to become the European Audio-Video Accessories Sales Manager- in charge of European key accounts and distributors‚ market strategy.

This experience gave Jean-Michel particular skills highly suitable for his demanding new position within Monster Europe. Developing sales, putting together strategic distributor and retailer partnerships, managing multilingual and multicultural teams in a competitive environment, international key account management and negotiation, will all figure prominently in his new role.

Jean-Michel joins Monster at a time of exciting brand development and product innovation, together with a clear expansion of Monster consumer awareness in several new markets, including the Middle East, India, Russia and some African sales-territories.

"My main objective is reaching and exceeding sales targets and, more important, profitability and a solid return on investment for Monster Europe‚" commented Jean-Michel. "A wider business reach is attainable through a greater presence of Monster throughout regions newly developing in EMEA and beyond. With all Monster Europe commercial partners, I will be controlling the Monster Sales Program for maximum efficiency and mutual business benefit."

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