News

Russ Andrews announces PowerMax Plus cable (7/2/2008)

Hi-Fi mains pioneer Russ Andrews has announced the PowerMax Plus(tm) cable to provide a cost effective upgrade for existing hi-fi and home cinema systems.

Working with an industrial cable manufacturer, Russ Andrews has developed a brand new plug and IEC connector and a completely new manufacturing technique to take the performance of the existing PowerMax to a new level.

The large gauge and high purity copper Kimber Kable conductors, specially optimised for mains voltages, are connected to the newly designed nickel plated IEC and mains plugs. Unlike many nickel plated connectors however, Russ Andrews has opted to plate the entire surface area of the pins, including the fuse holder and not just the visible external parts. To ensure a secure connection within the body of the plugs, a technique of mechanically locking the cable to the plug has been employed which, whilst expensive, provides a low mains impedance. For a more secure physical connection, the new plugs are now heat-moulded onto the cable sheath.

Commenting on the development of the new product, Russ Andrews, Managing Director, said: "Upgrading the mains cables on any hi-fi or home cinema system is the simplest and one of the most effective upgrades possible. So often poor sounding hi-fi is the result of poor mains quality. Our new PowerMax Plus cable is a very effective introduction to the audible benefits of improved mains supply and with the changes we've made to the new version at no extra cost to the user, it represents superb value for money."

www.russandrews.com