News

GreenPlug Invites Electronics Manufacturers to Preview First Digital Solution for an Environmentally-friendly DC Power Hub (2/1/2008)

Company to Spotlight Universal Power Protocol Chip

GreenPlugTM, the first developer of digital technology enabling real-time collaboration between electronic devices and their power sources, today announced that it will preview the first environmentally-friendly DC power hub at the 2008 International CES, being held January 7-10 in Las Vegas.

GreenPlug is arranging private showings of its new electronics component chip - called the GreenPlugTM Universal Power Protocol (UPP) - for consumer electronics, residential and commercial builders, automotive, aircraft, and power tool manufacturers at its hospitality suite, which will be located at the Platinum Hotel & Spa.

GreenPlug will also be one of the featured companies at the Lunch@Piero's media event, scheduled for January 7-8. At the event, GreenPlug will discuss its leadership in the Alliance for Universal Power Supplies, an industry standards group working to develop a universal power interface for electronic products that use external power supplies. GreenPlug has joined consumer electronics manufacturers, federal and state government leaders, power utilities and non-governmental organizations in advocating for a more environmentally friendly solution.

A recent study of U.S. consumers by research firm Forrester Research revealed that 12 percent, or 25 million U.S. adults, are willing to spend more for gadgets that use less energy or employ environmentally conscious design. These "bright green" buyers represent the vanguard of an emerging consumer electronics segment that should be an attractive target for manufacturers and technology companies.

Due to a lack of standards and lack of government oversight, the average U.S. consumer is now burdened by dozens of device-specific external power supplies that work only with the client devices for which they were designed and packaged. GreenPlug's Chief Technical Officer Gus Pabon believes the time has come for a reusable, multi-port power supply that can provide a universal power interface for all electronic products. At 2008 International CES, Pabon will convey the benefit of his experience from 13 years driving Apple's state-of-the-art power systems for the iMac, the G5 PowerMac Tower Power Systems, and the iPod product lines.

GreenPlug is the first green technology company to apply digital communication to convert a universal power source to a device's specific power requirements. GreenPlug is the developer of GreenTalkTM - a secure, digital protocol for real-time communication between devices that require power and their power sources. Highly efficient, stylish DC power hubs enabled with GreenPlug's UPP chip are able to simultaneously power multiple devices, each with its own specific voltage and power requirements.

Advanced device monitoring, control and optimization features become possible with GreenPlug's GreenTalk two-way digital communications in place. Devices enabled with GreenTalk digitally communicate to power supplies to shut off when they no longer require power in standby or no-load mode.

Moreover, consumers are empowered to configure power supplies to charge devices during off-peak hours to ease demand on the power grid during peak periods. GreenPlug technology minimizes solid waste by allowing consumers to keep their chargers for use with future devices after their current devices have become obsolete.

www.greenplug.us