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Sony Bravia KDL-40D3000 LCD television wins EISA European Green Television award (7/11/2007)

With increased political and public aareness regarding the energy efficiency of consumer electronics it is all the more important for manufacturers to be mindful of the environmental impact of these products. Sony is therefore delighted to announce the Sony BRAVIA KDL-40D3000 LCD television's the winner of the 2007/2008 European Green Television award from the European Imaging & Sound Association (EISA).

The beautifully styled 40-inch flat screen television was selected for the prestigious accolade by an evaluation team of European academis specialising in the environmental benchmarking of electronic products.

In normal operation, the KDL-40D3000 consumes just 0.0395 W of power per square centimetre of screen area. This falls lower still when the set's innovative power-saving ambient ligt sensor is activated, reducing consumption to a mere 0.0141 W per square centimetre in power saving mode.

In standby (deep sleep) mode, overall consumption is just 0.27 Watts. Other models in the Sony BRAVIA range have similarly frugal power requiremens. Standby consumption of most models is 0.3 W, while none consume more than 1 Watt.

Sony is also working closely with Intellect, the UK trade association for the IT, telecoms and electronics industries to further improve the energy efficiency of producs.

The coveted award recognises much more than top-line energy figures. The EISA judging team also analysed a wide range of other factors contributing to the set's overall environmental footprint.

Innovative design features considered included the teevision's automatic sensor that adjusts backlight levels depending on ambient illumination. Transportation, disposal and disassembly requirements were audited by the EISA judges alongside the type and quantity of materials used for manufacturing and transortation.

"Thinking about the environmental impact of our products at every phase of their lifecycle has been a central part of Sony thinking for many years", commented Jonathan White, TV/HV Business Unit Head, Sony United Kingdom Limited. "We know thatconsumers care increasingly about the true cost of their new television set in terms of our planet's natural resources. This award is a clear demonstration of Sony's commitment in this area. Naturally, we are continually developing new innovations and tecnologies that will further improve the energy efficiency of Sony products."

"This achievement complements Sony's ongoing commitment as a WWF Climate Savers partner, as well as our Sustainable Energy Europe Award 2007 from the European Commission", addedJonathan. "We're highly honoured to have our efforts in the area of energy efficiency acknowledged by the EISA judges this year."

In naming the KDL-40D3000 "European Green Television 2007-2008", the award citation of the EISA Jury stated: "For every squre centimetre of its impressively-sized screen, the Sony BRAVIA KDL_40D3000 uses a mere 0.0395 W of power in operation, with the possibility of reducing energy consumption still further by activating the power-saving light sensor that is incorporated in te set. On that count alone, this contemporary-design Flat-TV is a winner right from the start. However, the story doesn't end there. Also in all other categories considered, material use & recycling, packaging & transportation, product architecture & elecronics organisation, the BRAVIA consistently scores among the best of the products submitted. On balance Sony's clever design tips the scales towards victory."

The KDL-40D3000 complements its 'green' design philosophy with innovations like 24p True Cinea mode and MotionFlow+100Hz technology for smoother, more natural on screen motion.

The energy_efficient Sony BRAVIA D3000 series LCD television is also available in 32-inch (80 cm) and 46-inch (117cm) screen sizes.

www.sony-europe.com