News

Gem launches Creative Division offering retail and supply partners with an in-house creative design and production solution (28/9/2007)

Gem are proud to announce the launch of a new in-house creative design and production studio. Gem Creative, will serve as an agency solution to support the needs of supply partners for the retail channel. The new division is an evolution of the Gem Marketing and PR department which currently supports vendors with trade marketing collateral. The announcement of Gem Creative follows the unveiling of Gem's new identity as a representation of its new multi facetted, end to end solution based business model.

The main objective of Gem Creative is to support Gem's core sales function in marketing communication, trade PR, collateral and trade show attendance. However, Gem Creative can now be used by retail customers and supply partners as a second tier agency to compliment their existing in-house facilities or agency partnerships, focusing on areas where additional requirement is needed. External design and production support will be offered in key areas such as trade & consumer advertising campaigns, Point Of Sale material, repackaging, bundling design and retail solutions as well as media buying and publishing facilities in both the trade and consumer sectors.

"We have launched Gem Creative in response to an increasing demand from our supply partners, who have been very impressed with our PR and Marketing facilities and would benefit from a greater level of support. This is an excellent opportunity for us to support our supply partners in their retail objectives" comments Simon Lee, Gem Commercial and Marketing Director.

Neil Handa, Gem Creative Manager, adds "I am proud to introduce the evolution of Gem's marketing services to our supply partners and retail customers. We have already been servicing many of our supply partners in this fashion and creating this new hub will allow us to offer them a greater level of support and offer the facilities to our retail partners".

Gem Creative can offer a wide range of cost effective design and production services as well as trade marketing solutions with efficient lead times. Gem Creative has already provided recent solutions to a number of major retail customers and supply partners.

www.gem.co.uk