News

New Medium Enterprises launches HD VMD player and discs into the European market (4/9/2007)

At euro 179 HD VMD Makes HD 1080p Accessible in Europe

IFA, Hall 26c, Stand 115a -- New Medium Enterprises (NME) (BULLETIN BOARD: NMEN) releases its latest commercial HD VMD (Versatile Multilayer Disc) Player and discs into the European market, debuting at IFA 2007. HD VMD brings full high definition (HD) 1080i/p, high quality players to consumers for an attractive RRP of euro 179, at soon to be announced stores.

HD VMD is positioning itself as "The New Definition of High Definition" by giving consumers what they have been craving -- an affordable, full HD player and DVD upscaler with superior image playback. Combining the best industrial opto-electronics and disc technologies, HD VMD brings together established DVD red-laser production infrastructure with novel break-through multilayer disc technology to deliver its Full HD picture. Consumers can expect more exciting developments to come, as HD VMD's multilayer disc technology is industrially capable of storing over 30 GB on a single sided disc.

NME launches into the worldwide market in October/November with a competitive player and content bundle box which will include 5 new HD VMD titles for Australia, France, Iceland, India, Poland and Scandinavia. HD VMD's growing list of film content includes blockbuster films from Hollywood, Bollywood and International titles worldwide including "16 Blocks," "Apocalypto," "Passion of the Christ," "Lord of War," "Lucky Number Slevin," plus the award winning children's series, "Lazy Town."

"European consumers have waited for an HD solution at DVD pricing; and with HD VMD, we believe we have met this desire through a stellar quality, high-definition disc and player at a price point that almost anyone can afford," says Mahesh Jayanarayan, CEO of NME, "With the launch into the European market this month and an accelerating rollout of HD VMD content and retail distribution partners, we plan to drive adoption of HD in the home."

-- High-Definition at Competitive Prices -- High-end HD VMD products will enter the market at an accessible RRP of euro 179, more than 30 percent less than the least expensive competitive (and low end) product.

-- A Super Real Picture -- With true HD resolution at 1080p and up to 45Mbs bit rate, HD VMD excels at processing images and delivering the highest quality picture. From animation to fast action, viewers will experience incredible detail and vibrant colours.

-- Crystal Clear Sound -- With up to 7.1 sound channels available, HD VMD delivers immersive and realistic sound that will make listeners feel like they are part of the action.

-- Exceptional Standard Definition DVD Upscaling -- HD VMD players upscale standard definition DVDs to deliver a true high-definition 1080i/p picture, 'backward-compatible', enabling you to enjoy your current DVD library as well as new HD movies.

-- Non-Regional Player -- HD VMD Players are non-regional, enabling you to enjoy DVD content formatted for PAL, SECAM and NTSC, as well as new HD content.

-- Global Content Choices -- HD VMD has the support of most of the leading independent film studios and film distributors around the world. You can expect a large range of blockbuster films, ethnic titles, TV Series and popular music videos to choose from.

HD VMD is currently being adopted by content providers and distributors in dozens of regions worldwide, including Australia, Brazil, Central Europe, China, France, Germany, Iceland, India, Japan, the Middle East Russia, Scandinavia and the United States.

www.nmeinc.com