News

Virtuoso Sound, a new distribution company specialising in unique electronic products, launches in the UK (23/8/2007)

The brainchild of industry veteran Rob Slater, Virtuoso Sound has been established to feed trade demand for innovative new products with high consumer demand, good value and sustainable margins. The aim is to bring AV, hi-fi and electrical retailers a raft of exciting new products from around the world that are unaffected by competition, price erosion or grey imports.

Rob Slater, well known throughout industry for his work with brands such as Pure Digital and Myriad, and his long association with NAD, commented: "With retailers bemoaning falling margins and floods of me-too electronic products, there is clearly a demand for unique, desirable products with genuine value to both consumers and retailers. Virtuoso Sound plans to scour the world for the best in innovative electronic goods and bring them to the UK retail trade through exclusive distribution agreements."

First brand to sign up to elite distribution through Virtuoso Sound is Ingenious Audio from the US. The company's portfolio of single-box active loudspeakers for placement under a TV have created huge swell of demand in the US through outstanding performance and a simplicity-of-use that appeals to a wide audience. The design is plug-and-play and creates a large, rich and spacious sound, dramatically improving upon the performance of any flat-panel TV. In addition, Virtuoso Sound will be distributing the company's high-performance, high-value speakers for iPods, PCs and Macs, and contributing to product development through dealer feedback.

Virtuoso Sound will operate from offices in Staffordshire Business Village and has established warehousing, shipping and supply chain logistics ready for the first shipment of Ingenious Audio products in September. Back office and administration will be the remit of family member Rosie Slater while field sales to the trade will be handled by a team of experienced sales agents already familiar to UK retailers. PR and press information will be handled by Richard Stevenson of RS PR Media Solutions in order to drive consumers into stores with a wide range of media coverage and product reviews.

"Virtuoso Sound is all about putting value back into the consumer electronics market," continues Mr Slater. "There is still a large sector of the buying public that shop for products based on innovation, performance and genuine must-have benefits rather than the lowest common denominator - price. Virtuoso's product portfolio will grow to embody these strengths, offering retailers unique products without fear of widespread price erosion or web-discounting."

The company has begun active pre-sales on the Ingenious Audio products and interested retailers should contact Mr Slater at Virtuoso Sound Ltd as soon as possible to secure primary account status for their geographic area.

www.virtuososound.com