News

Gem sees the light with amBX and Philips (8/8/2007)

Gem has been appointed distribution partner for Philips with a sole UK distribution deal for the hotly anticipated amBX range, driving the next generation of home entertainment

Gem Distribution proudly announces a new agreement with Philips to distribute the eagerly awaited amBX range of products. The deal includes the sole rights to distribute the award-winning amBX range to the UK, the latest innovative technology from Philips, the internationally recognised producer of the highest quality audio visual products.

amBX is shorthand for 'ambient experiences'. Driving the next generation of home entertainment, it's a scripting language, a software engine and architecture, delivering total immersion in home entertainment. A revolutionary technology, extending your entertainment - games, films, music and more - out into the living space around you. Gem will solely distribute this exciting new technology that has been attracting the attention of the critics and the public alike. The technology uses a clever blend of lighting, sound and more to involve the user in the entertainment they are participating in. The amBX range will be available from August solely from Gem and will be launched with selected retail partners.

Duncan Blom, Business Manager for amBX said: "Gem's impeccable record as a trusted and successful distributor meant they were a natural choice to distribute amBX. Their extensive knowledge and experience of UK retail and the gaming market make them the ideal partner to introduce amBX to the UK channels."

Simon Lee, Gem's Commercial and Marketing Director, said: "Our agreement is mutually beneficial and opens up new trading potential for both companies. Philips perfectly compliments Gems current range of vendors and further strengthens our commitment to the AV market. amBX has gathered a huge amount of positive press and reaction and as sole distributor of the amBX range, which is a great endorsement for Gem's launching skills, we are looking forward to bringing this revolutionary product to the UK."

One of the key products from the amBX launch range is the amBX Premium. Promising immersion and interaction, the amBX Premium lets the gamer see, hear and feel the game. Discover the new way to experience the full force of PC games. amBX peripherals take the game beyond the screen. Light, sound, air and vibration synch with the game and literally bring it into the room. Thrill to light effects with light/speaker combo - synchronise with games, music and more, 16 millions colours and high intensity LEDs. Thrill to sound effects with light/speaker combo - volume control, 160W music power and 2.1 speaker system. Thrill to vibration effects with a slim rumble pad. Thrill to air effects with dual fans so you can feel the wind. And play right away with the included 3 amBX-enabled games. With an SRP of £299.99 (inc VAT) the amBX premium is available from Gem in August.

www.gem.co.uk