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News Swiss Hawk AG Signs Investment Agreement with Adhoco AG (23/7/2007) Swiss Hawk AG announced that it has signed an investment agreement with Adhoco AG to acquire up to 33% of the shares in the company. Adhoco AG develops and promotes integrated home automation systems which optimise comfort, save energy and increase security in the home. The management is preparing the company for listing on the Frankfurt Open Market by Q4/2007. Swiss Hawk believes that Adhoco complements its existing portfolio and has significant development potential. Based in the Technopark in Winterthur, Switzerland, Adhoco AG develops and promotes integrated home automation systems that are very easy to install and operate. The company was founded in 2003 and has received a number of prestigious awards for its work in the field of home automation. Adhoco co-operates with several university partners who strengthen its competence and power to innovate, including the Swiss Federal Institute of Technology (Lausanne) and the Zurich University of Applied Sciences (Winterthur). Adhoco is a member of the Zigbee Alliance (wireless communication) and an active participant in the OSGi (Open Services Gateway Initiative) initiative. Adhoco's key differentiator is its automation engine that is built on the latest research on learning algorithms, allowing innovative features such as true adaptation to user behaviour, recognition of unusual events or automatic detection of scenarios. Adhoco's main target market is the European home automation market, with a focus on energy savings, comfort-enhancement, security and personal safety. This positioning is particularly strong for existing buildings (retrofit) in a context of rising energy prices and the demographic shift to older people. According to recent studies (Frost & Sullivan, Parks Associates) the European market for home automation achieves revenues of €400 million, with a potential of €1.2 billion, growing at an annual rate of 15-20%.
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