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SpeakerCraft announces UK debut of the AIM Cinema in-wall loudspeaker at CEDIA UK Expo (1/6/2007)

Stand C5, CEDIA UK Expo 2007

SpeakerCraft, the world's leading manufacturer of custom installed loudspeakers, announces the AIM Cinema, a multi-driver speaker destined to be a top performer in its class.

Based on the successful profile of the AIM LCR, with a taller and thinner footprint than most standard in-wall speakers, the AIM Cinema takes the technology one step further with a unique driver configuration. It has a D'Appolito-designed high-frequency section, featuring two 5" drivers flanking a pivoting, one-inch dome tweeter. The entire array pivots +/-15 degrees laterally to allow the more directional high and mid-frequencies to be focused at the designated listening area. Directly below are two 6" woofers mounted on a separate, fixed low-resonance baffle. This multiple driver arrangement allows for higher sound pressure levels, lower distortion and greater bass response.

"The demand for higher performance in-wall speakers has increased with the proliferation of flat panel displays." remarked SpeakerCraft's president Jeremy Burkhardt, who was intimately involved with the development of the AIM Cinema. "Here is a loudspeaker that can truly reproduce the dynamics and impact necessary in today's home theatre environment and yet still remain completely hidden in the wall."

There are three AIM Cinema models. AIM Cinema 1 uses a silk dome tweeter flanked by two graphite woofers on its pivoting baffle; Aim Cinema 3 uses aluminium tweeters and woofers in the same location and AIM Cinema 5 an aluminium tweeter and Kevlar woofers. All models use paper cone woofers with Kevlar fibres on their fixed low frequency baffles.

Availability: Immediate
Approx retail prices: AIM Cinema Five £700 ea, AIM Cinema Three £575 ea, AIM Cinema One £300 ea.

www.speakercraft.com