News

Don't watch it, live it: LG drives design innovation with new plasma range (17/5/2007)

Includes two stunning plasma models, the 60PF95 and 50PB65 with legendary chocolate styling

LG Electronics (LG), a world leader in consumer electronics, today unveils its latest plasma TV range, including two models inspired by the iconic design of the LG Chocolate Handset. The 60-inch 1080P Full HD PF95 and 50-inch HD-ready PB65 combine the luxurious chocolate styling with stunning picture quality, positioning them as the 'must-have' designer TVs this year.

The award-winning[i] designs of the PF95 and PB65 draw upon the sophisticated, minimalist style that earned the LG Chocolate Handset international acclaim in the design community[ii]. With a luxurious ultra glossy black finish and glowing red touch-sensitive buttons, these new additions represent an exciting breakthrough in cutting edge TV design.

LG is also introducing the PC55, an HD-ready screen available in 42- and 50-inches, and has updated last year's 71-inch MW-71PY1M plasma screen, one of the largest plasma TVs available for consumer purchase.

James Atkins, marketing manager, LG Electronics says: "Today's TV buying trends are being led as much by design as by technical specifications. Our alluring, blade thin, new plasma range connects at both levels. In addition to its stunning design, the PF95 is our first 1080P Full HD plasma. It produces pictures so true-to-life you can see every detail, thanks to the XD Engine Full HD image processor, making you feel like you are really there."

LG's new plasma range further strengthens its position as the world's largest flat panel manufacturer[iii] and a leading developer of advanced flat panel display and digital HDTV technologies.

Key features of the new range include:

PF95

* 1080P Full HD, designed to show the ultimate in picture performance * 1 x 1 pixel matching for the clearest image possible * XD Engine Full HD Image Processor * Blade thin 98.5mm depth * Touch sensitive buttons

PB65 and PC55

* HD-Ready, making it ideal for enjoying high definition programming * Blade thin design, less than 89.5mm depth * High contrast ratio of 15,000:1, giving crisper images against darker backgrounds * Clear Filter Pro, which replaces the traditional thick glass filter with single thin film filter, eliminating reflection and glare while improving brightness by 30%

All new 2007 models above also include:

* LG SimpLink, enabling consumers to control all LG compatible equipment such as DVD recorders and home cinema systems from a single remote control * Two HDMI connections for the convenience of a single cable to connect to HD components

PY1M

* Breathtaking 1080P Full HD picture quality * Screen size of 71-inches for the ultimate large screen experience * PC input making it easy to watch downloaded movies or view photos * An XD engine image enhancing processor upscales the picture to cinema-like quality

www.lge.com