News

HD-VMD Available in Europe Through French Connection, MCA Technology (13/4/2007)

New Medium Enterprises (NME), a company that has developed, designed and manufactured the latest home entertainment innovation, HD VMD (Versatile Multilayer Disc), today announces its contract with one of the most established electronic distributors, MCA Technology.

The deal is a major step towards NME's French expansion for which MCA Technology has been given exclusive distribution rights in addition to introducing NME to parts of other European territories where MCA has a strong footprint. MCA will co-ordinate the distribution and promotion of its HD VMD player and PC drives amongst electronics and technology retail specialists, which will support NME's current aggressive marketing campaigns across Europe.

NME will launch a special edition bundle box which includes a HD VMD player along with 5 free HD VMD movies plus a film catalogue with which consumers can make further orders. The bundle box recommended retail price at 299 Euro including VAT, makes it the most affordable true HD home entertainment product available for the end consumer.

"As part of our global objective, the lucrative partnership means that NME can now provide the French and other European consumers with a true HD alternative with a competitive solution both in terms of pricing and technology," comments Mahesh Jayanarayan, CEO, NME Inc.

Dov Ayache, CEO of MCA Technology also comments that "The HD revolution is starting, MCA Technology gave its commitment to NME on sales promotion and distribution of HD VMD players because we strongly believe this is the economical alternative to other HD formats today. Furthermore we will be able to propose a large selection of content. We will use our strength and experience to launch and develop HD VMD in France."

What you should know about HD VMD

HD VMD (Versatile Multilayer Disc) is NME's proprietary High Definition disc format based upon established red laser technology enabling seamless and cost effective manufacturing solutions for High Definition products.

NME's patented 2P process succeeded in solving the phenomenon which has limited DVD's to two layers. Thus, multilayering is now possible with HD VMD solution capable of storage capacity of 20 GB (i.e. 4 layers of 5 GB each). HD VMD has also proven to achieve 24, 30, 40 and 48 GB capacity with the 2P process method.

Furthermore, HD VMD is a true HD 1080p format and is compatible with all HD-compatible screens and supports every existing disks format including; CD, DVD (DVD5 & DVD9).

HD VMD format is currently being adopted by content providers and distributors in 12 regions worldwide, including Brazil, Central Europe, China, France, Germany, Iceland, Japan, Scandinavia, Middle East, Russia and the United States.

HD VMD is considered as a serious challenger, as it allows access to High Definition at a lower cost than Blu-ray and HD-DVD drives and discs available today on the market. HD VMD prices are very close to DVD current pricing.

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