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News Genelec Appoints T+W Marketing as Exclusive Representative for Europe's Custom Install market (28/2/2007) Integrated Systems Europe 2007 Genelec, the world-leading brand of active monitors, has appointed pan-european T+W Marketing to establish Genelec firmly in the booming market of residential custom installation. While Genelec will be focusing on product development and manufacturing T+W Marketing will handle sales and marketing. The agreement is effective from January 1st 2007 in selected countries. 'Genelec undoubtedly holds a world leading position in the very specialized field of audio engineering. It is a result of their unequalled commitment to following the scientific acoustic design principles in all its research and development work.' Wim De Vos, co-founder of T+W Marketing said, 'Genelec puts the same level of commitment into its newer home theater/custom install products and you can easily hear the results.' Genelec and T+W Marketing both state to give residential custom installers the products, dedication and attention they really deserve. Through this new partnership dealers will experience increased attention for their needs and be able to purchase direct from the manufacturer. Dealers will also benefit from an increased marketing presence and access to frequent training-sessions. "Along with the launch of our in-wall/in-ceiling/on-wall speakers which offers residential custom installers a complete Genelec product line now," said Veikko Hyvšnen, CEO of Genelec, "bringing aboard T+W Marketing represents a major overhaul of Genelecs commercial representation in the residential market in Europe. With T+W Marketings' experienced team in place and its focus on the custom installer channel, we will be expanding our presence throughout Europe in the residential market dramatically." Genelecs' current dealers for Home Theatre/Custom Install Products will be contacted over the coming weeks in order to define how to further grow joint business and listen to specific needs in the market. www.genelec.com
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