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Stewart Filmscreen Introduces ElectraScope, Shows Cine-V, Cine-W CinemaScope Screens, Giving More 2.35:1 Choices to Home Audiences (3/10/2006)

CEDIA US Expo 2006

Stewart Filmscreen Corporation(r) (Booth 350)-the industry leader in precision projection screens in the home cinema and commercial markets-in an effort to offer more choices to homeowners for enjoying CinemaScope images at home, will show the latest curved 2.35:1 screens in its line, the Cine-V and the Cine-W, as well as introduce the ElectraScope, a new 2.35:1 electric screen with masking capabilities, at CEDIA 2006.

Launched at the Electronic House Expo in April 2006, the Cine-V and the Cine-W expand upon the lauded CineCurve screen (patent-pending), which was the first curved constant vertical height 2.35:1 screen on the market. The Cine-V is a curved 2.35:1 screen with vertical masking panels, and the Cine-W is a curved fixed screen with no masking capabilities.

Because these screens are curved, they totally immerse viewers in the cinematic experience and allow them to connect emotionally with their source material, creating a visual experience that is more like that of a cinema than a home theater.

The concave shape of the Cine-V and Cine-W, unlike flat screens, focuses light coming from the image back toward the seating area, making the image appear brighter. The curvature also inherently limits the amount of light that is reflected onto the side walls that can, in turn, reflect back onto the screen and compromise image quality. With the Cine-V and Cine-W, viewing angles are improved because the distance from the screen's edges to the audience is the same as the distance from the center of the screen. Ideal for today's Cinemascope projectors with anamorphic lenses, Stewart's curved screens also eliminate pin-cushioning effects often caused by short focal length applications. The ElectraScope is a 2.35:1 motorized in-ceiling model that masks down to 1.78:1. This allows homeowners to have the power of watching 2.35:1 images as they were meant to be seen, but also masks so they can watch high-def images in the 1.78:1 format. The ElectraScope retracts into the ceiling when not in use, which is great for use in multipurpose rooms.

"With the expansion of our CinemaScope screen line, we offer a 2.35:1 curved solution for everyone," says Joaquin Rivera, director of sales. "Whether you need the ultimate in masking control, an in-ceiling unit or don't need any masking at all, we have a solution for you. Plus, the image fidelity you will get from a Stewart Filmscreen is unequaled in the home theater industry. We were the first to market with curved screens, and will continue to set the trends for the home theater industry with innovative products."

The Cine-V, Cine-W, and ElectraScope are all available in all of Stewart's award-winning screen materials, including the new Firehawk G3 1080p high-definition screen material and Microperf X2 THX Ultra certified acoustically transparent screen material, both of which are being launched at CEDIA Expo 2006. All masking screens can be ordered with acoustically transparent masking panels. With the addition of these three models to the already existing 2.35:1 screens in Stewart's line, including the CineCurve, Director's Choice, Vistascope, and CineMask, Stewart offers the most expansive CinemaScope lineup on the market.

www.stewartfilmscreen.com