News

More sponsors signed up as interest in ISE East European Roadshow gathers pace (3/10/2006)

The very first ISE Roadshow in Eastern Europe is about to be launched. Starting in Poland and the Czech Republic on 30th October and 1st November respectively, the Roadshow moves to Hungary and Turkey the following week. Two new silver sponsors, Stardraw and Extron have just signed up to add their support to the event. The show organisers have reported a high level of interest from emerging companies in the AV and Electronic Systems Integration market and have issued an advice to anyone still interested in attending to visit the website as soon as possible to guarantee a place at this exciting new event (www.iseurope.org).

The workshops will be of interest to custom and professional installers, buyers and resellers of AV Systems, designers, meeting planners, agencies and IT consultants.

The Roadshow will visit four key cities over an 8 day period and will include 4 intensive one day programmes. AMX / Comm-Tec. Crestron & Da-Lite have signed up as platinum sponsors, Lighthouse and Vantage as Gold, Christie, KEF, Lutron, Panasonic, Stardraw, Extron and Polycom as silver. These manufacturers will be showcasing the latest in AV Systems Integration technologies through a series of presentations and an exhibition.

"ISE has developed a tremendous marketing platform for the European AV systems industry with its main event in Amsterdam and we feel that now is the right time to extend this further into new emerging markets" said Josh Garner, Director of International Sales at Da-Lite. " The AV systems Integrators in these regions are crying out for knowledge and direct contact with manufacturers so the ISE Roadshow gives us an ideal opportunity to reach our target market".

Rainer Stiehl, Marketing Manager Europe for Extron cites Central Europe as one of the fastest growing markets for Extron EMEA. "Besides traditional dealer visits, this ISE Roadshow presents a new efficient way to reach customers and prospects. As there are no existing tradeshows in this area, being part of the ISE Roadshow is a great opportunity for Extron to meet a large audience in each country. We will present on the exhibition floor our latest new products, such as the ISS 506, the MGP 464, and various other products and technologies. This will also give us the opportunity to promote Extron Service, Support and Solution towards our customers by providing training on new technologies related to Signal Management and Systems Design."

One of the Gold sponsors, Vantage EMEA, had no hesitation in sponsoring the event as it sees these countries as the growing market for the coming years. Vantage will be showcasing the TouchPoint 1210 - winner of the EH Product of the year - a 12" high-definition in-wall touchscreen that is ideal for any control and automation solution. It gives users complete control of lights, audio and video, temperature and it also offers Internet capabilities, while supporting streaming media and Web browsing.

Cindy De Schouwer from Vantage EMEA explains: " We can see a big potential in those emerging markets with people who are open and receptive to embracing new technologies."

Stardraw.com has been an avid supporter of Integrated Systems Europe since its inception in 2004, and the ISE show is always a key event in its exhibition calendar. Rob Robinson from Stardraw sees the Roadshow as an exciting new concept: "We're very excited about the East European Roadshow and think it is a great initiative. From our point of view, the format makes it an ideal way to address key decision makers in markets that are not so well represented in the traditional trade show schedule and when you look at the list of sponsors you'll see that there's something there for every systems integrator." Mike Blackman, Managing Director of ISE Europe 2007, was delighted at the level of interest shown: "The reaction to the event in terms of visitor registration and enquiries has been excellent and has more than justified our decision to take this show out to Eastern Europe. We are looking forward to an intensive 4 days of networking, education and debate where we can not only bring the latest news and innovations to an emerging market, but we will also have the unique opportunity of finding out what are the key issues facing East European buyers and resellers in this largely untapped market."

The ISE 2006 Roadshow arrives in Eastern Europe on the 30th of October and will visit: Poland (Marriott Hotel, Warsaw, Monday 30th October); Czech Republic (Hilton Hotel, Prague, Wednesday 1st November); Hungary (Hilton Hotel, Budapest, Friday 3rd November) and Turkey (Hilton Hotel, Istanbul, Monday 6th November).

The event is only open to AV Channel and corporate attendees; registration is now open online.

www.iseurope.org