News

Klipsch Completely Overhauls klipsch.com (18/8/2006)

New corporate web site offers improved navigation, readability and imagery

In keeping with its dedication to consumers and getting new audiences excited about high-performance audio, Klipsch will re-launch its corporate web site on September 1 to better serve the goal-oriented visitor who desires content quickly and easily.

"Consumers use the Internet as their first option for researching products and services. In fact, we discovered that 68 percent of our site traffic last year was product research related," said Cris Pyle, Klipsch director of marketing and communications. "With that in mind, we put a lot of time and effort into making the site more efficient so that our online visitors can easily access the information they need to make solid purchase decisions."

Klipsch.com enhancements include: straightforward navigation; a wider screen format and larger imagery to accommodate high-resolution browsers; a white background with dark text for improved readability; microcontent such as headings, subheads and bulleted lists for at-a-glance overviews; better programming for faster downloads and optimization within search engines; more accessible customer service information and U.S. MSRP pricing on all products.

Additionally, as Klipsch expands its footprint outside of the United States, it is also working to make itself more available to a global audience. Therefore, Spanish-, French-, German-, Italian-, and Portuguese-speaking consumers can now obtain product and dealer locator information in their native language from klipsch.com, with Chinese following soon.

"We want consumers all over the world to learn about our products and understand the incredible legacy of the Klipsch brand," said Pyle. "People are always craving more information and our retooled site certainly makes it easier for us to deliver it to them."

www.klipsch.com