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Santa Clara Consulting Group: Blu-ray and HD DVD Markets to Exceed $28 Billion by 2010 (24/7/2006)

Format Battle Does Not Impede Market; Sales Expected to Be Nearly $2 Billion in 2006

Paced by anticipated sales of blue laser players, game consoles, PC drives, and related media, the blue laser disc technology market is expected to exceed $28 billion in sales in 2010, according to Santa Clara Consulting Group (SCCG). Growth will be driven by six sub-segments, according to a report released today: Blu-ray and HD DVD Disc Technologies: Pursuit of a New Standard.

SCCG estimates that the game console segment, supported by sales of the PlayStation 3, will have the most important influence on the blue laser disc technology market, with more than half of the $2 billion in revenue for 2006. Content, including movies and games, will represent half of this market's revenues in 2010.

"Currently the market seems to be preoccupied with the format battle between Blu-ray and HD DVD technologies; what is overlooked is the fact that a market is developing and the opportunity is huge," observes David Bunzel, Managing Director of SCCG.

Other important markets expected to offer significant growth potential are blue laser technology players, with nearly $4 billion of sales in 2010; blue laser technology movies, with $3 billion of sales; blue laser technology game consoles, with $6 billion of sales; blue laser technology games, with $10 billion of sales; blue laser technology PC drives, with $4 billion; and blue laser technology blank media with $400 million of sales.

"High-definition content will be a central focus for companies in the consumer electronic, gaming, entertainment, and PC industries for the next five years. Blue laser disc technology is a critical component to the development of these markets," according to Bunzel.

www.sccg.com