News

Added benefit of the IFA 2006: IFA Convention - Common Life Technologies 2006 (18/7/2006)

New congress format for decision-makers in the CE, IT and telecoms industries at the IFA 2006 from 4 to 6 September at the ICC Berlin

The information society is now a well-established reality and the next trend to appear on the horizon is that of the entertainment society. There have been enormous developments in digital technology in recent years and now it is the users themselves who are the driving force behind some far-reaching changes. Homo Sapiens Digitalis can consume, produce and exchange content whenever and wherever he wants to, and in every conceivable way. He has become an accomplished user, but forms a hard to reach target group, and as a consumer he is both smart and increasingly unpredictable.

The IFA Convention - Common Life Technologies 2006 - is intended to serve both for navigating and exploring the new dimensions of the digital world. ÊThe challenges presented by digital convergence will be presented by highly qualified experts, who will also provide an overview of current and impending developments, as well as presenting some clearly defined perspectives and visions of the future.

The IFA Convention offers an opportunity for experts from around the world to discuss the latest technological developments and trends in the CE industry and in the adjacent sectors of information and communication technology.

The themes

¥ What are the needs and requirements of Homo Sapiens Digitalis as a user and as a consumer? In the home, on the web and while on the move?
¥ What role do the usersÕ interests play in these technical developments?
¥ What are the future patterns and business models familiar to the entertainment society?
¥ What implications do these new conditions have for entrepreneurs and how do they affect their views about products, sales and marketing strategies?
¥ What concepts, products and services are being applied by the CE, IT, telecoms and media industries in responses to the wishes of the consumers?
¥ In what ways can network-linked consumers be reached in the future?

The target group

The IFA Convention is aimed at the CE, IT and telecoms industries: CEOs, sales and product managers, those with responsibility for marketing decisions, representatives of the media industry, anyone on the look-out for new trends, managers dealing with innovations, business consultants and the representatives of science and research.

www.ifa-berlin.com