News

AWE Announces new Distribution Deals with Kef and Panasonic (17/7/2006)

KEF Audio, the premium brand speaker manufacturers for home cinema, hi-fi and custom installation (CI) applications has appointed AWE, the top AV equipment distributor to the UK CI trade, as its preferred distributor of speaker and active sub-woofer products into the fast-growing residential market. In another move, AWE is now also the distributor into this same market for Panasonic Consumer UK, embracing the company's leading edge plasma (37"-65") and LCD (23"-32") TV products.

"The KEF and Panasonic brands are an excellent fit with the other a/v equipment we offer to UK custom installation companies" says Stuart Tickle. "KEF is the perfect premium brand for AWE and complements the mainstream speaker options for custom install which we provide through our new Flatline Acoustics range. The Panasonic range of LCD and plasma TV's also give our customers direct access to a high profile series of products, renowned for their quality and performance. Whatever the client's requirements and budgets, AWE has the perfect solution, and can provide a whole lot more besides."

"We are delighted to make this appointment" adds Paul D'allocco, KEF Audio's Business Development Manager for CI products. "We share the same core values as AWE - a commitment to high quality products and customer service. That's why we've chosen AWE as our preferred partner in the CI sector. Their appointment streamlines the buying process for our current customers, giving them access via AWE not just to the full KEF CI range, but a whole series of audio video components from other top brands."

Gary Davey, Panasonic Consumer UK's Area Sales Manager comments "this deal allows Panasonic Consumer UK to properly address the needs of the UK CI market. AWE's profile within this sector is excellent. Their dedication to added-value in terms of sales, technical support and service are just what we are seeking in aligning the Panasonic brand with AWE as our CI distribution partner".

www.awe-europe.co.uk