News

Boston Acoustics unveils Denon as new distributor for the company's custom installation products in the UK (23/6/2006)

Boston Acoustics, a premium manufacturer of loudspeaker and audio solutions including those for the custom installation market, today announced that its CI products in the UK will be sold through Denon, a world leader in the manufacture of home cinema and hi-fi electronics.

Both companies are owned by D&M Holdings and this new relationship underlines the huge benefits for brands within the portfolio. While operating as a distinct brand, Boston Acoustics has the benefit of D&M's sales and cost synergies by leveraging product distribution channels and back-office integration.

The partnership with Denon UK will greatly expand Boston Acoustics Europe's presence in the highly competitive UK custom installation market.

There is also an obvious synergy between two brands of such distinction and consumers requiring 'best-of-class' audio and video quality in their custom installations will appreciate such a powerful technological match.

"It makes perfect sense for Denon to take on this segment of Boston Acoustics' product line," said Mike O'Mahony, Denon UK's managing director. "Combining their loudspeaker designs with Denon's own award-winning audio and video electronics presents an ideal strategy of offering extremely high-quality custom installation solutions to the UK market," he continued. "As a market leader in the United States, we expect Boston Acoustics to mirror such success in this country".

"Denon enjoys an international reputation for delivering class leading consumer electronics products, recognized for their high performance", said Clive Hudson, managing director Boston Acoustics Europe. "We believe that Boston Acoustics' customers will benefit hugely from the expanded promotion of our company's loudspeakers through Denon's UK distribution structure."

www.bostonacoustics.com
www.denon.co.uk