News

BADA Welcomes Leading Manufacturers to Demcraft Training Programme (30/5/2006)

BADA, the British Audio Visual Dealers Association, is pleased to announce that seven of the industry's most respected manufacturers have agreed to participate in the delivery of the already successful Demcraft training courses.

At a recent "train the trainer' session, held in Amesbury, representatives from BADA Associate members, Arcam, B&W, Denon, Meridian, Naim and PMC underwent the necessary training to join The Chord Company as authorised Demcraft Trainers.

Over the next six months, each participating company will initially host two training courses. As with the previous courses (held until now at The Chord Company), they will primarily be held at the Associate member's premises, but in addition, some courses will be taken on the road and held in store, particularly in instances where shop owners have decided to put their entire staff through the training programme.

Demcraft is a one day course designed to equip customer facing staff, from hi-fi and home theatre retailers, with the necessary skills to make the demonstration the most powerful selling tool in store. Recognising that these skills will be of benefit to the industry as a whole, BADA have also taken the decision to open the courses up to non-members in addition to members of the Association. /É

Ian Anderson, Chairman of BADA, said "We are very pleased that the management of the leading manufacturers in the industry have recognised the importance of the Demcraft training programme as a way of raising standards within the retail sector. We warmly welcome them on board, thank them for their commitment and look forward to putting many more candidates through Demcraft for the good of the industry."

BADA members and non members can obtain further information and book places on the Demcraft course by contacting BADA administration

www.bada.co.uk