News

Sony Announces First Product in Esprit Range - TAV-L1 Home Entertainment System (16/3/2006)

Smart technology and design combine to create entertainment products for today's cutting edge interiors

A new range of concept home entertainment products represents fresh direction in design and style for consumer electronics giant, Sony. The Esprit range has been created for an emerging breed of discerning 'style tech' customers, who choose consumer electronics products for style and design integrity as well as superior technology*. The ethos of the brand is 'beautiful simplicity', creating highly functional, fuss-free solutions, which will look good and work well in today's modern urban living environment. Developed by the Sony Design Centre in London, and engineered in Tokyo, Esprit has fused cutting edge European interior trends with the best of Sony's exclusive sound and vision technology.

The first product in the Esprit range is TAV-L1, a premium home entertainment system with an entirely new design concept. The TAV-L1 has a unique sliding front panel system, which includes the speakers and the DVD player. The super slim 32-inch BRAVIA LCD TV always remains fixed in place. Whilst you're watching TV or inserting a DVD, the front panel automatically slides down to reveal the speaker and DVD unit, providing superb sound quality for TV or movies. However, when you want to listen to a CD or the radio, the front panel slides up to cover the screen, creating a sleek sound unit, which sits discreetly on an integrated stand.

In addition, TAV-L1 combines the best of premium digital Sony technology Ð SForce PRO Front Surround Ð a 2.1 virtual surround sound technology, without multiple speakers. This provides the complete surround sound cinema experience in the living room without any additional speakers Ð perfectly integrating into the modern style tech home. All these technologies are exclusive to Sony, matching the Esprit philosophy of smart technology and design solutions.

TAV-L1 also incorporates an HD-Ready BRAVIA LCD screen and a unique engine processor, providing colour perfection, which results in one of the best pictures on the market today. The speaker cover will also be available in a number of different looks and designs, to customize the TAV-L1 to the consumer's chosen colour-scheme.

John Anderson, Director of Sony Home Entertainment says: "The Esprit range is a totally new concept in home entertainment design which takes us one step further in integrating entertainment systems into our living environment. It also represents a new direction for us in terms of partnerships. For this range, we are collaborating with Ligne Roset, one of Europe's cutting edge interior design and premium furniture retailers, an ideal partner to provide both design input and access to the style-conscious customer across Europe."

TAV-L1 will be available from May 2006 through electronic retail and Sony Style stores across Europe. New models in the Esprit range will be announced during 2006.

* Identified by Sony's research into the lifestyle and interior arena.

www.sony-europe.com