News

Armour launches Q Acoustics - a New Speaker Brand set to shake up the market (15/3/2006)

Armour Home Electronics is proud to announce the launch of 'Q Acoustics', a completely new loudspeaker brand with a completely new speaker range.

Designated the Q Acoustics '1000 Series', the range consists of six models: two bookshelf speakers, two floor standing designs, a dedicated centre channel speaker and a powered sub-woofer.

Asked how Armour Home Electronics can expect to successfully introduce a new name into a crowded marketplace, currently dominated by established brands? Steve Privett, AHE's Technical Director answered: "The old brands are all companies with long histories of making great products. There would be absolutely no point in Q Acoustics offering 'me too' products that are no better than the competition. You may be assured, we wouldn't enter this important sector unless we were confident we would make a serious impact. With brands like QED, Systemline, and Goldring, AHE enjoys an unrivalled reputation for delivering outstanding performance with outstanding value. The new Q Acoustics range will further enhance this reputation."

Obviously enjoying discussing his new products Privett continued, "So how have we differentiated Q Acoustics from the rest? The simple answer is we have moved the sonic goalposts. We have designed and manufactured the very best speakers ever produced at their respective price points. They simply sound better."

To accomplish this very special project, AHE's own design team were joined by some of the world's most renowned loudspeaker designers and provided with unlimited access to anechoic chambers and the very latest technology, including laser spectrometry. In addition, the team were able to harness the industry 'Golden Ears' responsible for voicing award-winning products far too numerous to list.

Every part of the new speakers is bespoke, optimised specifically for each new model. The tweeters, bass/midrange drivers, magnets, cone mass, cone rigidity, crossovers, terminal panel and fully braced cabinets are all designed with the sole purpose of creating the very best performing, affordable loudspeakers.

Each model is available in a choice of Black, Beech or Cherry finishes and all boast the same excellent, low distortion, ferro-fluid cooled, micro polyester weave tweeter. Advanced Linkwitz-Riley crossovers are used throughout, thus ensuring the smoothest response at the crossover frequencies, whilst the most stringent quality control requires every drive unit to be 'torque mounted' into the front baffles, the latter being rigid, low resonance, multi-radial designs up to 32mm thick.

The range is as follows:

Model 1010 Small bookshelf/wall mount £99.90
Model 1020 Medium bookshelf/wall mount £129.90
Model 1030 Compact floorstander £229.90
Model 1050 Floorstander £329.90
Model 1000C Center channel £99.90
Model 1000S Active Subwoofer £199.90

All models will be available from Q Acoustics authorised dealers from late March 2006.

www.armourhe.co.uk