News

Pioneer Electronics "I Want My Plasma TV Survey": Move Over Sports and Chocolate - America's Newest Love Affair Is With Plasma TV (21/2/2006)

Pioneer Survey Shows What Americans Will Sacrifice for a High Definition Plasma TV

Pioneer Electronics (USA) Inc. today announced the results of the "I Want My Plasma TV Survey" conducted by Roper Public Affairs*. The survey reveals that half of all Americans want to own a high definition plasma television. It is no surprise that Americans have fallen in love with these beautiful, thin televisions with lifelike images, but what is surprising is just how far American men and women have suggested they will go to get the bright, sharp and accurate picture seen on a Pioneer PureVision high definition plasma.

Forty percent of men surveyed said they would endure a forty-eight hour chick flick marathon if it meant they would be rewarded with a plasma television. One fifth of the men surveyed said they would give up all sports related activities: watching, playing and reading about their favorite sports and athletic heroes. And forget chocolate, women these days are craving the sweet treats of their favorite shows in high definition. A third of women would give up chocolate for twelve months in exchange for a plasma television.

"We're gearing up for some of the biggest television events of the year. With international sporting events, awards shows and major basketball tournaments just around the corner, consumers are willing to do just about anything for a chance to have a high definition plasma TV," said Russ Johnston, senior vice president of marketing for home entertainment at Pioneer Electronics (USA) Inc. "Once you experience the jaw-dropping image quality of a high definition plasma television it's hard to go back to watching ordinary TV."

Americans love plasma TVs because the crisp images, vibrant colors and sleek design appeal to both men and women. Part of what makes a Pioneer PureVision plasma television so irresistible is the proprietary best-in-class technology that delivers outstanding image quality. Pioneer PureVision plasmas feature technologies from the Company's own R&D labs that enhance brightness and create richer blacks (Deep Encased Cell Structure and Crystal Emissive Layer) as well as to improve video processing (PureDrive II). These technologies and others create an amazingly sharp, bright, accurate picture.

Pioneer's Home Entertainment Division is a leading manufacturer of plasma televisions and monitors, Blu-ray Disc and DVD products, A/V receivers, speakers and other audio and video accessories. The company markets its products under the Pioneer and Pioneer Elite brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years with Pioneer Elite products.

*The study was conducted by Roper Public Affairs, a division of GfK. Results from the Pioneer I Want My Plasma TV Survey are based on OmniTel interviews conducted from November 18 - 20, 2005 among a nationally representative sample of 1,004 US adults. The margin of error for the entire sample is +/- three percentage points.

www.pioneerelectronics.com