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Packaged Facts The U.S. Market for Women and Technology Products and Services: Tech Savvy Women Wield Purchasing Power of $55 Billion Annually (21/2/2006)

Whether it's PDAs, cell phones, MP3 players, or DVDs, women have become tech savvy consumers whose technology purchases amount to $55 billion annually, according to The U.S. Market for Women and Technology Products and Services, a new report from market research publisher Packaged Facts, a division of MarketResearch.com, the leading provider of industry-specific market research reports.

No longer any more "tech shy" than men, Packaged Facts' new report concludes that women actually outpace men in personal computer, DVD, and Video Game ownership. Women's use of the Internet has also changed the way they shop, with women spending significantly more online than men when it comes to personal attire, footwear, household items, and giftware. In fact, in 2004, 51% of Internet users were women, a figure which is expected to grow to 53% by 2008.

Women's interest currently lags behind men's in the areas of digital television, technology developments, and new gadgets and appliances. Apart from these three categories, however, women have joined men as being equally influenced by and frequent users of high technology-both at home and at work.

"We're no longer seeing as clear a distinction among male and female consumers when it comes to technology products and services," said Don Montuori, the publisher of Packaged Facts. "Just as many women are eating up the newest tech trends, and we'll continue to see further growth in this demographic as more retailers create 'female friendly' shopping environments and target their tech products toward women by including more feminine designs-trends that are already paying off."

Analyzing women's attitudes, preferences, and purchasing behaviors in light of three key areas: technology at work, technology at home, and online shopping, The U.S. Market for Women and Technology Products and Services provides a comprehensive look at the various age segments, race/ethnicity, marketing regions, and socio-economic characteristics which influence women's use of technology. Priced at $3,500, this report can be purchased directly from Packaged Facts.

www.packagedfacts.com