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Latest 3LCD Projection Products on Show in Europe (6/2/2006)

Projectors from the world's leading manufacturers to show the latest in 3LCD projection technology at Integrated Systems Europe in Brussels.

Projectors from world leading manufacturers such as Avio, Barco, Eiki, Epson, Everest Display, Hitachi, Mitsubishi, Sanyo, and Sony will be on display in Europe from February 1 to 3. The projectors, which all utilize 3LCD (Three Panel Liquid Crystal Display) technology, can be seen at Integrated Systems Europe, the leading pan-European tradeshow on Audio Visual systems integration for the home, professional and commercial market in Belgium.

3LCD is the world's leading micro-display technology, enabling projection of bright, natural images that are easy on viewers' eyes. Among the 3LCD products being presented live at Integrated Systems Europe (Booth Name: 3LCD, Booth Number: M35) are some of the latest HDTV devices with 3LCD technology for digital transmission standards. The booth supplements the efforts of each manufacturer to promote the benefits of 3LCD technology, and is backed up by dedicated 3LCD websites including www.3lcd.com and European portal site www.3lcd.com/eu, which includes participation by 16 leading manufacturers.

3LCD technology provides high-resolution image quality for projectors in home cinema systems and business applications. The razor-sharp, vivid colour images are proving true to industry and consumer requirements with more than 13 million* projection units using 3LCD technology purchased globally to date. Including front and rear micro display-based projection products, 3LCD technology's cumulative share since 1993 to 2005 is more than 60%* of the world total.

Visitors to the tradeshow can experience the benefits of products carrying the 3LCD logo and gain a first-hand impression of the latest developments in the projection technology that is putting the future into sharper focus.

Bright, natural images that are easy on the eyes

3LCD projectors separate white light from the projection lamp into red, green and blue colours. Each colour beam is then guided to a dedicated liquid crystal display panel (made of high-temperature polysilicon, known as HTPS) that modulates the light according to the video image and thus gives high definition, sharpness and movement to the projected image. Light efficiency is excellent because the three primary colours are generated by utilizing a light separation technique rather than filtering and because they are projected continuously as long as the projector is on. This ensures that users view an image that is both bright and sharp.

With 3LCD technology, the three primary colours of red, green and blue are carefully controlled and recombined to give natural colour reproduction. And, because 3LCD allows true expression of intermediate colours, users can enjoy lifelike reproduction of dark and shadowed areas as well as the human skin or the blue skies at sunset.

Because 3LCD uses three individual LCDs to produce images, it is free from what is called colour break-up, a phenomena that sometimes occurs in single-chip colour sequential projection systems. Also known as the rainbow effect, colour break-up is when the image blurs and separates into its three component colours around the edges of moving objects on the screen.

Continual technological enhancements

"3LCD technology is seeing continual advances, for example, in minimizing the true 1080p resolution into smaller panel sizes. This has brought costs for full native 1080p projection systems - for both front- and rear-projection - significantly down for consumers," said Stefan Hartmann, senior manager, Display Division, Epson Europe Electronics. "3LCD technology is a very progressive technology, and efforts continue to further improve already high levels of efficiency, contrast and image quality."

Current research and development is addressing enhancements such as an inorganic alignment layer within the 3LCD panels to generate images with even higher contrasts, silkysmooth images and as yet unattained depth in black tones. Such developments underline the position of 3LCD as the technology of the future, and one that will shape the projection market for years to come.

* Source: Pacific Media Associates

www.3lcd.com