News

Audistry by Dolby, the Latest Innovation in Personal Sound Technology (11/1/2006)

New audio features will change the world of sound and music experiences

Audistry LLC, a Dolby Laboratories (NYSE: DLB) company, announced the global debut of AudistryTM by Dolby(R) at the 2006 International Consumer Electronics Show (CES) in Las Vegas. Audistry technology enables an exceptional new listening experience. Using a sophisticated set of features, Audistry-powered devices give consumers the ability to easily enhance their listening enjoyment and hear music the way they like it. Audistry will be providing demonstrations at The Venetian hotel at CES.

More and more, consumers are seeking new ways to personalize their entertainment experiences. Products now available allow us to develop personal playlists that are becoming the soundtracks for our lives. Responding to this emerging trend, Audistry developed its unique new personal sound technology to deliver an excellent personal listening experience. Through its easy-to-use feature set, Audistry is designed for a wide range of audio products such as stereos, TVs, MP3 players, and mobile phones.

"Today's launch of Audistry represents the arrival of a whole new era in sound and music entertainment for individuals," said Chris Bennett, President, Audistry LLC. "Taking the original movie soundtrack or recorded music as the starting point, Audistry gives listeners new ways to enjoy music and movies on their own terms, enhancing the sound to match their unique tastes and individual listening preferences."

Audistry's technology is based on a set of digital audio processing features that are designed to dramatically improve listening enjoyment for consumers. Audistry's first processing suite includes the following five elements:

¥ Sound Space Expander - This stereo image-widening system can expand the perceived sound field without making it sound unnatural or artificial. This is perfect for situations where stereo speakers are located close together as in DVD microsystems, TVs, and PCs. The system also increases the sense of ambience and improves the separation of instruments without diminishing the clarity of vocals and dialogue.

¥ Sound Space for Headphones - Because headphones are so close to the ear, they are typically unable to create a full, natural sounding environment for the listener. Audistry's Sound Space for Headphones takes the sound "out of the head" in a natural way, making it sound as though the sound was produced from real speakers positioned three-dimensionally in front of the listener.

¥ Natural Bass - Audistry's Natural Bass is a low-frequency feature that enhances the natural characteristics and performance of each audio system, making it possible for speakers to produce a deeper, richer bass response. It does this without distorting the sound or damaging components, and is designed to perform across a wide range of speakers.

¥ Intelligent Volume Control - Audistry's Intelligent Volume Control is a peak limiter and expander, designed to correct for sudden volume changes in music and movies, making it possible for listeners to comfortably enjoy a large dynamic range without needing to make regular volume adjustments. Intelligent Volume Control makes the loud sounds softer and the soft sounds louder.

¥ Mono-to-Stereo Creator - Audistry's Mono-to-Stereo Creator can enhance content such as old classic movies and mono broadcasts. The mono-to-stereo signal converter automatically translates original mono content to a strong stereo signal.

Audistry by Dolby will enable people to do more than pick the songs that define their sense of individuality; it will make it possible for them to listen to sound and music exactly how they want to, and in a way that delivers the richest, most personal sound.

www.audistry.com