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Picture House Launches New Napoli Marble Patent Pending Plasma Fireplace - an innovative, space-saving way of hiding the plasma TV (3/1/2006)

With the new "Napoli" patent pending marble plasma fireplace from Picture House (www.plasmafireplace.co.uk), the plasma TV is hidden away in an elegant fireplace. When you want to watch TV, all you do is press the remote and the TV automatically lifts out of the fireplace to viewing height. When the programme has finished, simply press the remote again and the TV disappears inside the fireplace. No more messy wires and cables! Now you see it, now you donāt. Picture House recently won a silver award at the British Invention Show for its plasma fireplace concept.

The Napoli is a fully working fireplace. It has a classic style with a modern look. This marble fireplace has space for your DVD and cable box and includes an exclusive Faber fire. This beautifully profiled marble centrepiece is Picture Houseās flagship product and outputs 2kW of heat. The striking lines of the 'Napoli' make this piece a true modern classic. The price is in the region of £5,000.

Other models in the "Firelight" series include the Classic - a timeless, classic, elegant fireplace (the price is in the region of £3,600), the Award-winning "Beachcomber" which costs in the region of £2,100 and the "Firelight Modern", available with the option of pebbles, lava rock or driftwood. The Modern is remote controlled, which means you can dim the light, turn on the heat, adjust the heat, switch the fire on and off from the comfort of your armchair. It also has built in downlighters which change colour - this means you can adjust the lights according to your dŽcor or mood. It has space to conceal all your equipment in the lower section of the fireplace. The price is in the region of £3,800 (the option for central control of hidden equipment and multi-colour downlighters is extra.) David Free, inventor of the Firelight series of plasma fireplaces, who presents "The Great British Woodshop" TV programme on Discovery Real Time, says: "People tend to put the plasma TV in the middle of the wall which means it dominates the room and takes up space." So he came up with the idea of fireplaces and cabinets that conceal the plasma TV and wiring. "The Firelight series is a revolutionary new concept in home cinema design - a way of disguising the plasma TV as well as having a stylish, fully working fireplace at the same time," he says.

The plasma TV fireplace is protected under Patent (0502603.4) Pending.

www.plasmafireplace.co.uk