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News
DTS Demonstrates DTS-HD Master Audio For First Time
At CES 2006 (3/1/2006)
First Public Demonstration Of High Definition
Video Content Played With 7.1 Discrete Channels Of High Definition
Audio
At the 2006 CES (Consumer Electronics Show),
DTS, Inc. (NASDAQ: DTSI) will premiere DTS-HD Master Audio, the
companyŐs high definition surround sound solution for next generation
high definition media. This marks the first public demonstration
of high definition video content shown in conjunction with 7.1 discrete
channels of surround sound that is bit-for-bit identical to the
master soundtrack. Previously announced as DTS-HD, DTS-HD Master
Audio has been selected as an option in the standards for the upcoming
Blu-ray Disc and HD DVD media formats. The company will be holding
demonstrations of DTS-HD Master Audio throughout CES, January 5-8,
2006 at the Las Vegas Convention Center, North Hall Room #N242.
Presented in 1080p super high definition
video, this dramatic demonstration will include clips of major Hollywood
feature films, concert videos and music videos seen and heard for
the first time in both high definition video and audio. The program
itself was produced by Martyn Ware, founding member of The Human
League and Heaven 17, and one of the most in-demand producers in
the UK today.
"The consumer electronics industry is entering
a new era, and DTS is pushing the envelope by making the home entertainment
experience completely come alive," said Jon Kirchner, President
and CEO of DTS. "With DTS-HD Master Audio, for the first time we
have sound that matches high definition video images and allows
people to truly live the high definition life."
In addition to producing audio so pure and
accurate it is identical to the master soundtrack and having 7.1-channel
discrete sound capability, DTS-HD Master Audio is also compatible
with existing generation equipment and can deliver a significant
increase in sound quality when consumers play the next generation
discs and players through their current A/V equipment. DTS-HD Master
Audio is an extension of Coherent Acoustics, which is the digital
codec upon which all of DTSŐ audio technologies in the consumer
electronics space are based, and was built from design to be highly
flexible in anticipation of future requirements and applications.
DTS-HD Master Audio is expected to launch
in a variety of the new high definition players and A/V receivers
planned for introduction throughout 2006 from major manufacturers.
www.dts.com
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