News

Chief Manufacturing Exhibits New iC Mounting Solutions (3/1/2006)

Stand D18, ISE 2006

Chief Manufacturing announces iC Mounting Solutions, a complete retail line with 8 SKUs for plasmas, LCD TVs and projectors, designed for consumer use. Shipping with self-selling packaging translated in 7 languages, iC capitalizes on 27 years of engineering experience and innovation from Chief to offer unique advantages to both retailers and consumers.

Demonstrating the future of mount design, iC Mounting Solutions can handle a variety of applications with most any size flat panel TV or projector in just 8 SKUs. From an under cabinet mount for the kitchen to a tilt wall mount that holds up to a 60" flat panel in a bedroom, iC offers a mount for every room. And with iC exclusive features such as the StowAway(tm) arm that hides larger LCD TVs under cabinets and the Centris(tm) TV interface with Turn-Tite(tm) technology, the compact new iC line delivers on the promise of innovation for a wide range of consumers.

The entire line is offered at competitive retail price points (USD $59.99 to $239.99) with added value such as TUV/GS certification and a standard 5-year limited warranty. In an effort to provide retailers with the tools they need, iC products ship complete with full color, self-selling packaging. The packaging includes 7 languages including English, Spanish, German, French, Italian, Dutch and Portuguese. The colorful design offers features, benefits, specifications and contents, among other information.

Custom installation dealers who desire professional, full-featured, universal mounting solutions with the option of custom interface mounts, and a breadth of accessories at their fingertips will still opt to use the Chief product line. However, iC mounts are the perfect consumer solution for dealers that have a cash-and-carry retail storefront.

According to Steven Durkee, Vice President of Sales and Marketing for Chief Manufacturing, iC Mounting Solutions takes a clear step into the future of AV mounts. "The product mix in the iC line clearly demonstrates the ability to enhance the consumer experience while still maximizing retail real estate," Durkee said. "And considering the critical margin that accessories can add to a flat panel or projector sale, the iC line offers retailers a simple, complete solution or an ideal upscale second brand."

New iC(tm) Mounting Solutions products (and list price in USD):

PLASMA AND LARGE LCD TV MOUNTS
¥ Universal Low-Profile Flat Panel Wall Mount $179.99
¥ Universal Tilting Flat Panel Wall Mount $239.99

LCD TV AND MONITOR MOUNTS
¥ Universal Low-Profile Flat Panel Wall Mount $59.99
¥ Universal Tilt or Swivel Flat Panel Wall Mount $79.99
¥ Universal Tilt and Swivel Flat Panel Wall Mount $89.99
¥ Universal Tilt, Swivel with Extension Arm Flat Panel Wall Mount $129.99
¥ Universal Swing Down Under Cabinet Mount $149.99

DLP AND LCD PROJECTOR MOUNT
¥ Universal Projector Ceiling Mount $179.99

www.chiefmfg.com