News

PureLink Solutions from Asheridge can Boost HDTV Sales for Retailers (1/12/2005)

Asheridge Communications, the specialist provider of audio visual solutions to retailers, shopfitters and specialist contractors, has launched its exclusive range of PureLink(tm) high-definition television (HDTV) display and distribution components. The PureLink range is specifically aimed at electrical retailers seeking to capitalise on the fast-growing HDTV market, allowing them to show multiple high-definition pictures on display TV's from just one source.

Asheridge has introduced a key innovation for effective retailing of HD goods with its easy to install PureLink range of Digital Visual Interface (DVI) Link distribution amplifiers. These enable the splitting of one DVI source to serve up to 5 DVI displays, without any signal loss or digital noise. This product provides a perfect low-cost solution for retail outlets demonstrating multiple HDTV's, where otherwise they would require a separate HD signal for each HDTV on display, or risk showing HDTV's to potential buyers without a High Definition picture.

"How can retailers expect to sell an 'HD-ready' television if it is not showing an HD picture?" asks Jonathan Rigby, Sales and Marketing Director of Asheridge. "These PureLink amplifiers solve that problem quickly and easily, allowing them to show more HDTV sets on the retail floor with an HD picture for less cost".

Alongside this important development, Asheridge provides a choice in Pure Link fibre optic cable systems capable of extending an HDTV signal for display on TV's up to 1,500m away from the source. Ideal for large department stores or electrical multiples, these systems deliver the signal without any noise interference, and are designed for use with the DVI Distribution Link Amplifiers for maximum benefit. For smaller scale retail outlets, DVI/HDMI copper extenders are available to fulfil a similar function for lengths up to 30 metres.

Also included in Asheridge's PureLink range are a series of Digital Visual Interface (DVI) and High Definition Multimedia Interface (HDMI) switchers. These allow 2 or 4 HDMI or DVI video sources to share one video display, providing easy switching between sources. The range also boasts DVI converters, ideal for connecting a VGA output to feed retail digital displays.

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