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Picture House Shows New Plasma Screen Fireplace (13/10/2005)

New Award-winning Patent Pending Plasma Screen Fireplace - an innovative, space-saving way of hiding the plasma TV

With the "Firelight Beachcomber" Plasma TV fireplace, the plasma TV is hidden away in an elegant fireplace featuring waves and pebble designs with lava rock in the fireplace, reflecting the "Beachcomber" name. When you want to watch TV, all you do is press the remote and the TV automatically lifts out of the fireplace to viewing height. When the programme has finished, simply press the remote again and the TV disappears inside the fireplace. No more messy wires and cables! Now you see it, now you donāt. The Beachcomber is a fully working fireplace, using an electric flame effect fire which provides 2kW of fan forced heat. The price of The Beachcomber is £2,140. Whatās more, when you visit the stand you have the chance of winning one of Picture Houseās plasma TV hand-crafted screen cabinets, worth over £2,000. This works in a similar way to the plasma fireplaces except the plasma TV is housed in a stylist cabinet, available in a choice of wood. For your chance to win, all you have to do is complete a form with your details, available on the stand.

Other models in the plasma fireplace range will also be on the stand. These include the "Firelight Classic" ö a timeless, classic, elegant fireplace (the price is £3,631) and the "Firelight Modern". Like The Beachcomber, these models are free standing fully working fireplaces. They use an electric flame effect fire which provides 2kW of fan forced heat. The "Firelight Modern" fire is a 'hole in the wall' style fire, very modern and stylish. It is available with the option of pebbles, lava rock or driftwood and the fire is remote controlled. This means you can dim the light, turn on the heat, adjust the heat, switch the fire on and off from the comfort of your armchair.

The 'Modern' also features built in downlights to create ambience in the room. The downlights can be upgraded so they change colour ö this means the lights can be adjusted according to the dŽcor or mood.

One of the benefits of the "Firelight Modern" is that it is capable of concealing all the equipment inside the Fireplace. There is a space in the lower section of the fireplace to put the DVD/VCR and space inside for other equipment. When you walk into the room, all the black boxes are completely out of site ö thereās nothing to spoil the roomās decor. The price is £3,782 (the option for central control of hidden equipment and multi-colour downlighters is extra.)

Virtually any fireplace currently on the market can be recreated to house your Plasma or LCD TV.

David Free, inventor of the Firelight series of Plasma TV fireplaces, who presents "The Great British Woodshop" TV programme on Discovery Real Time, says: "People tend to put the plasma TV in the middle of the wall which means it dominates the room and takes up space." So he came up with the idea of fireplaces and cabinets that not only conceal the plasma TV and wiring, but also allow you to watch TV when you want to. "The ĪFirelightā series is a revolutionary new concept in home cinema design - a way of disguising the plasma TV as well as having a stylish fireplace at the same time," he says. Also on the stand will be Picture Houseās range of hand-crafted cabinets, which incorporate the same innovative lifting mechanism. These 12in deep cabinets are available in a wide range of styles, so you can match new and existing decor. The "Mirage" cabinets are in a modern style in a choice of solid wood such as cherry, walnut, maple, oak and pine. The "Illusion" cabinets are in a more classic style with a variety of hand-made grilles (solid brass, chrome, aluminium, wood) and are also available in a choice of wood.

A painted finish is also available in a choice of colours to match your decor. All cabinets are supplied with a two year guarantee. The cabinets can be installed by you or by company specialists at an additional cost. Prices start from £2,140.

www.plasmafireplace.co.uk