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DisplaySearch Launches Advanced TV Performance Report: LCDs, PDPs, LCD RP, DLP RP and LCOS RPTVs Compared Under Different Viewing Conditions (22/8/2005)

DisplaySearch, the worldwide leader in display market research and consulting, is pleased to announce the immediate availability of the Advanced TV Performance Report.

The Advanced TV Performance Report is the product of a joint effort between DisplaySearch and Westar Display Technologies, an optical measurement and test equipment supplier. Westar measured the selected TVs using an exhaustive set of VESA standard tests at its display measurement laboratory, and DisplaySearch technologists analyzed the data and wrote the report. This report enables its readers to determine the strengths and weaknesses of different technologies and answer questions like these:

-- Which TVs perform the best in a dark room and why?

-- Which TVs perform best in high ambient light conditions and why?

-- Which TVs offer the most uniform viewing characteristics and why?

The report is well suited to marketing, sales, procurement and product development personnel within the TV supply chain to benchmark their products and technologies vs. the competition and take advantage of their strengths vs. competing technologies.

The absence of industry-wide standards makes it impossible to compare the relative performance of different technologies on the basis of manufacturer's specifications. For example, contrast ratio measurements on the same panel can be over 2000:1 or less than 10:1, depending upon the measurement technique used. The criterion used by LCD manufacturers to assess the variations of image quality with viewing angle is completely inappropriate for plasma displays and projection systems. This report is designed to guide the reader through this confusion and to offer objective comparisons of TV display performance across all technologies.

The Advanced TV Performance Report provides comparisons of the following five leading technologies used in large screen TVs, which had US street prices from $2,500 to $3,000 at the time they were procured:

-- LCD TV - 37" 1366 x 768 from LG Electronics, model #LG 37LP1D

-- PDP TV - 42" 852 x 480 from Panasonic, model #TH42PWD7UY

-- DLP RPTV - 50" 1280 x 720 from Samsung, model #HL-P5063W

-- LCD RPTV - 50" 1280 x 720 from Sony, model #KDF-50WE655

-- LCOS RPTV - 52" 1280 x 720 from JVC, model #HD-52Z575

The Advanced TV Performance Report also includes 17 spreadsheets of detailed data for each TV technology. The data is analyzed by DisplaySearch's Director of Display Technology Dr. Norman Bardsley, who identifies the strengths and weaknesses of each TV technology. Where ambiguities can arise due to the choice of measurement technique, the significance of each option is explained.

There were some surprises from these tests such as how much brighter the LCOS RPTV set was than the competing MD-RPTV sets and the disparity in black levels off axis for the LCD TV vs. competing technologies.

Performance Characteristics Analyzed:

-- Luminance and Contrast under all Conditions

-- Color Gamut and Balance

-- Color Variation with Changing Luminance Level

-- Variations of Image Quality with Viewing Angle

-- Cross-Screen Uniformity

-- Dark Level Control

The Advanced TV Performance Report is priced as low as $6,995. Any customers purchasing this report now plus the next in the series, which will include updates to the latest products from this report, will receive a 50% discount on the next one.

www.displaysearch.com