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Sling Media Gives Consumers Their TV "Anywhere-Anytime" With the Slingbox (13/7/2005)

Breakthrough Consumer Electronics Appliance ''Placeshifts'' Your Living Room TV via Internet-Connected PCs or Laptops Anywhere in the World

Sling Media, Inc., a digital lifestyle consumer electronics products company, today announced the nationwide availability of the much-anticipated Slingbox(TM). Transforming Windows XP based PCs and laptops into personal on-the-go digital TVs, the Slingbox allows individuals anywhere-anytime access to their own living room television experience with no additional monthly service fees.

Enabling consumers to watch their cable, satellite, or personal video recorder (PVR) programming from wherever they are, the Slingbox turns any Internet-connected laptop or desktop PC into a personal TV. The Slingbox redirects, or "placeshifts," a single live TV stream from a cable box, satellite receiver, or PVR to the viewer's PC located anywhere in the home. If the Slingbox is coupled with a broadband Internet connection, the viewer's live TV stream can be "placeshifted" via the Internet to a PC located anywhere in the world.

"The Slingbox clearly defines a new era for television viewing," said Blake Krikorian, Sling Media co-founder and CEO. "Our goal is to enhance the TV-viewing experience by allowing people easy access to their living room television content, no matter their location: around the house or around the world."

Krikorian's view is shared by others in the consumer electronics market as well. "The advent of technologies like the Slingbox that enable consumers to view TV programs where and when they want will change the landscape of television viewing and the consumer electronics marketplace," said Consumer Electronics Association President and CEO Gary Shapiro.

The Slingbox is Playing Near You

The Slingbox retails for $249.99 and requires no new or ongoing subscription fees.

www.slingmedia.com