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Kagan Forecasts Microsoft's Xbox 360 To Sell 11 Million Consoles by 2007 (27/6/2005)

As New Consoles Boost Spending on Software and Accessories, the Videogame Industry is Expected to Generate $16 Bil. in 2007, a 61% Lift Over 2004 Sales of $9.9 Bil.

A new report from Kagan Research, Future of Video Games 2005, examines the impact of next-gen consoles on the growth of the industry and provides insightful assessments of potential market growth and detailed revenue projections for hardware and software sales from 2005 to 2010. Exclusive data provided by Future of Video Games 2005 includes:

-- Total videogame industry sales will reach $16 bil. in 2007, a 61% increase over 2004 sales of $9.9 bil.

-- U.S. software sales will pick up incrementally, reaching the $8 bil. mark in 2008 -- a 30% increase over 2004 industry sales of $6.3 bil.

-- 54 mil. U.S. households will own at least one console by 2010, and most will own both a fixed and a portable system.

Future of Video Games 2005 presents the first detailed forecasts of unit sales through 2010 for each of the major videogame platforms. According to Kagan analyst Irina Mulvey, "We believe Sony PS3 will be the strongest seller of next-generation videogame consoles. However, Microsoft's Xbox 360 will narrow the gap with Sony to come within 28% of the PS3 installed base -- selling almost twice as many next-gen consoles as Nintendo Revolution by 2010."

Highlights include:

-- Comprehensive projections by console through 2010, including units sold, software titles, software $ sales and software spend per console household.

-- Profiles and up-to-date financial information on videogame software and hardware companies.

-- Information on upcoming console releases and their projected performance in the marketplace.

-- Projected hardware sales, software sales, platform-by-platform analysis.

www.kagan.com